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Bill Pullman and Rachael Taylor in Randall Miller's indie film "Bottle Shock," which is being self-distributed. Faced with too many films trying to find their ways into too few movie theaters, independent filmmakers are trying a new tack: self-distribution. The folks behind "Ballast," a hit at Sundance last year, backed out of their deal with IFC Pictures and are going it on their own. (Freestyle Releasing via The New York Times)*EDITORIAL USE ONLY*

Published July 29, 2008