The biggest rumor surrounding this year's South by Southwest Music Conference -- kicking off Wednesday in Austin, Texas -- was more or less confirmed over the weekend with the posting of this Kanye West video. At the end of the clip, the words "Seaholm Power Plant, March 19, 11:59 p.m." scroll across the scene, which is the planned location of the big party being put on by music-video website Vevo. It really is happening in an old power plant, too, which has been sitting empty for decades and been up for tear-down/remodeling debate over the past decade. As is the case with every structure near downtown Austin that has a roof and is sitting empty this week, it's naturally being turned into a performance space. But oh, imagine the headlines Kanye is pretty well guaranteed to get off performing there: "Kanye's electrifying set," "Feel the power of Kanye," "Kanye stays grounded," etc. (OK, the latter headline seems very unlikely). West did another semi-suprise appearance at SXSW in 2009, but it should be nothing compared to this one.

Be sure to check out all our SXSW coverage this week at Also, I'm joining Mary Lucia and Melanie Walker from the Current 89. 3 FM on the air today a little after 5 p.m. to discuss our respective game plans as we head to Austin tomorrow.


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