Business: Designs, makes and sells women's sleepwear, robe and bed jackets that incorporate a patented fabric to wick away moisture and inhibit odor.

Founded: 2004

Headquarters: Edina

Website: www.paddimurphy.com

Employees: 2

Executives: Dennis Murphy, founder and president

2008 revenue: nearly $1 million

Strategy: Increase sales through specialty shops and catalogs, launch new website with online shopping, add new lines for boys and girls.