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Continued: Readers Write: (July 25): Racial issues, royal baby, ads and baseball

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  • Last update: July 24, 2013 - 7:14 PM

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The “noble” predecessors of this child exploited native people and the environments of Africa, Asia, Australia and the Americas for generations. The current queen (“the Crown”) still owns more acreage than does any other entity on earth (see “Who Owns the World,” by Kevin Cahill and Rob McMahon).

This newborn prince, someday king, will deserve positive attention only if he returns ownership of such land to those who should have inherited it — the common people.

EDWARD SHAFER, Rochester, Minn.

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ADS AND NAMING RIGHTS

Vital to baseball teams and their communities

The writer of the July 23 Letter of the Day, critical of Target and the Chicago Cubs for desecrating the hallowed ivy walls of Wrigley Field with advertising, would benefit from some basic examples of economics and history. The economics of professional sports necessitate the utilization of every possible revenue stream to remain competitive, while the history of baseball reveals that advertising has always been a major source of every team’s income. In fact, advertising covered Wrigley’s outfield walls from baseline to baseline for more than 20 years before the ivy was planted, and Fenway Park’s famous “Green Monster” was obscured by ads for more than 30 years before being painted green in 1947. Both modifications were likely in response to player complaints about the difficulty of seeing the baseball in a collage of billboards, rather than fan disgust with corporate greed.

DAN EITTREIM, Minneapolis

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Those who complain about logo placement or naming rights by corporations must try to understand the importance of corporate support for arts and culture projects, entertainment venues and sports facilities. Ironically, the very stadium the letter writer reveres was named for its owner, the chewing-gum magnate William Wrigley.

Without the support of corporations like Target (and Wrigley), millions of people would be denied access to programs and facilities. As the president of an organization that began with generous funding from the Dayton Hudson Foundation, we continue to receive support from Target for one of our 33 projects — the Cowles Center for Dance and the Performing Arts.

The Twin Cities area has a rich legacy of philanthropic support that has made this one of the best places in the country to live and work. But over the years, as the family-owned companies headquartered here have transitioned out of these families, corporations like Target have stepped in to fill the funding gap. We’ve benefited tremendously as a city and region from their largesse. In fact, the Chronicle of Philanthropy just named Target one of the top 10 most generous companies in the nation, donating approximately $224 million in cash and products in the last year.

KELLEY LINDQUIST, Minneapolis

 

The writer is president of Artspace Projects Inc.

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