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“Increasingly, it’s Minnesota’s moment because Minnesota has laid much of the hard foundational work that has created a very exciting path forward,” Partilla said.
To impress, that path will need to be cleared of snow, which will be just one of the fundamental details requiring logistical precision. What often impresses outsiders most about Minnesota is just how well things work. Combining that competence with confidence — but not overcompensating — will bring branding results from the Super Bowl.
John Rash is a Star Tribune editorial writer and columnist. The Rash Report can be heard at 8:20 a.m. Fridays on WCCO Radio, 830-AM. On Twitter: @rashreport.
The Opinion section is produced by the Editorial Department to foster discussion about key issues. The Editorial Board represents the institutional voice of the Star Tribune and operates independently of the newsroom.