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Continued: Horst: The art and science of an indelible entrepreneur

  • Article by: JULIE KUCINSKI
  • Last update: February 17, 2014 - 6:35 PM

We still believed. We were still learning. Greatness is possible, and how we spend our lives can matter. At that moment, I silently thanked whomever was watching and Horst himself that I will always be a part of his world.


Julie Kucinski, of Minneapolis, is a creative director and strategist who began her career at Aveda Corp. Her company The New Normal consults with consumer brands including Rechelbacher’s Intelligent Nutrients.

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  • Horst Rechelbacher, the founder of Aveda Corp. and owner of a line of organic salon products, died Saturday of pancreatic cancer. He was 72.

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