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Continued: Giving generously -- and sensibly

  • Article by: KATE PARRY , Star Tribune
  • Last update: September 21, 2007 - 1:22 PM

Cowles had some advice useful to both reporters and consumers. Ask questions about exactly how the money will be used. "Is the answer precise, or is it meant to appeal to the emotions?" he asked.

Press for a precise answer, then give with confidence. Cowles hopes Minnesotans remember that "we're all sort of driven by what's on page one today. Eventually, those stories go to page two. But these families have needs over the long term."

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