America needed a new hero.
A bloated, nauseated hero.
They found her. Her name is Caity Weaver, and her quest was simple:
Last Monday TGI FridayâsÂ unveiled a new promotionÂ (available at many TGI Fridayâs locations, but none on the island of Manhattan) whereby customers can gorge themselves on unlimited appetizersâwithout fear of punishment, embarrassment, or ostracizationâfor a one-time payment of $10. The promotion is called âEndless Appetizers.â
The day after âEndless Appetizersâ was announced, I went to TGI Fridayâs in the Brooklyn neighborhood of Sheepshead Bay. I wanted to challenge the hubris of a company co-opting the infinite for a marketing gimmick. I wanted to demand accountability from copywriters.
I wanted to call their bluff and eat appetizers until they kicked me out, to seek the limit of this supposedly limitless publicity stunt.
I soon learned the limit does not exist.
You can imagine what happens next, but you really canât. Please do go ahead and read her 14-hour mozzarella stick account. Language warning, as if eating apps for 14 hours wouldnât cause you to swear, too.