Page 2 of 2 Previous

Continued: Idaho inventor's solar roadway idea draws millions in crowd funding

  • Article by: NICHOLAS K. GERANIOS , Associated Press
  • Last update: July 12, 2014 - 4:54 PM

This year, they turned to the Indiegogo crowd-funding site to raise additional money and move to the next phase. Launched on Earth Day, the campaign got off to a discouraging start, Brusaw said.

Donations trickled in, but two factors helped spread the company's vision: a viral YouTube video and celebrity mentions in social media. The video has more than 14 million views.

The floodgates opened when actor George Takei of "Star Trek" fame and the TV show "MythBusters" mentioned the company. They received donations from more than 45,000 people in 50 countries.

The money will enable the company to hire staff and begin production of more panels, Brusaw said.

"Once we've perfected everything, our ultimate goal will be highways," he said.

  • related content

  • In this May 2014, photo provided by Solar Roadways, a prototype solar-panel parking area stands at the company's business in Sandpoint, Idaho. Scott Brusaw's idea for solar-powered roads has gone viral and raised more than $1.4 million in crowdsourced funding. (AP Photo/Solar Roadways)

  • In this May 2014, photo provided by Solar Roadways, Scott and Julie Br...

  • In this May 2014, photo provided by Solar Roadways, Scott Brusaw drive...

  • get related content delivered to your inbox

  • manage my email subscriptions

ADVERTISEMENT

Connect with twitterConnect with facebookConnect with Google+Connect with PinterestConnect with PinterestConnect with RssfeedConnect with email newsletters

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

 
Close