nation
Olympic interest is exceeding expectations, NBC says
- Updated: August 3, 2012 - 12:03 AM
- 0
- comments
resize text 
- buy reprints
OLYMPIC INTEREST IS EXCEEDING EXPECTATIONS, NBC SAYS
TV viewers are so excited about the Olympics that NBC's corporate owners said they now expect to break even on the Games after once predicting they'd take a $200 million loss. Ratings are 30 percent higher than what NBC had privately predicted, said NBCUniversal CEO Steve Burke. That means NBC can sell more commercial time -- and at higher prices -- than anticipated. Despite social media complaints about NBC filling its prime-time with taped events, it hasn't dissuaded viewers. There are even indications that it may have helped: 38.7 million people tuned in Tuesday night, when Americans could have easily learned in advance that the U.S. women's gymnastics team won a gold medal and swimmer Michael Phelps set a record for career medals earned. "We are way ahead of where we thought we'd be," Burke said.
ASSOCIATED PRESS
- 0
- comments
- resize text
- buy reprints
ADVERTISEMENT
- No quick fix for downed bridge on holiday weekend
- Washington bridge collapse raises questions of aging infrastructure
- Angel Flight crashes in NY, 2 killed, 1 missing
- Pa. woman convicted in fiance's wedding day death
- Washington I-5 bridge collapses; 3 injured
- NJ: Caramel-colored rubbing alcohol sold as scotch
- Iowa sex offender who killed self after girls' abduction was 'creep'
- Hurricane center: Beware of the storm surge
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
inside the StarTribune
-
425 Portland Av. S.
Minneapolis, MN 55488
(612) 673-4000
- Company
- Subscriber Services
- Website
- Buy Ads
- Store
- Connect with Us
© 2013 StarTribune. All rights reserved.
StarTribune.com is powered by Limelight Networks
Newspaper Subscriptions
eEdition
RSS
Newsletters