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"If I were betting, I would say the book won't sell," he said. "I think people are so disgusted with this guy that they're having the same feeling I do."
ReganBooks has gained a reputation for publishing some less-than-highbrow material, including Jose Canseco's "Juiced," billed as a tell-all on steroids in baseball, and books about the slaying of Laci Peterson.
Patricia Schroeder, president and chief executive of the American Association of Publishers, described the developments as sickening.
"But I think it's going to stir an awful lot of debate and make the culture take a real look at itself, and that may not be unhealthy," she said.
Indeed, one thing that seemed certain was that the book and interview which Fox will air at the end of the crucial sweeps month were bound to generate a torrent of publicity.
Shari Anne Brill, a television analyst for the Madison Avenue firm Carat USA, predicted public interest would rival that of the 2003 interview with Michael Jackson, seen by 27 million people in 2003.
At least one other network, NBC, said it had been approached to air the special but declined the offer.
"This is not a project appropriate for our network," said Rebecca Marks, a spokeswoman for the entertainment division of NBC, a network that once employed Simpson as a football analyst.
CBS said it was unaware of any pitch for the project. ABC did not immediately return a call for comment.
AP National Writer Hillel Italie, AP Television Writer David Bauder, Sandy Kozel of AP Radio and Associated Press writer Noaki Schwartz contributed to this story.