Let’s face it: some aspects of the roughly $140 million renovation of Target Center are more interesting and visually appealing than others.
The new scoreboard? That was easy to showcase. So, too, are new suites and a grand new entrance on First Avenue and Sixth Street.
But a lot of what happens during a renovation can be pretty mundane. For every splashy big-ticket item there are countless other little things that go on behind the scenes.
The multimedia crew over at the Timberwolves web site wants you to know this: those small details deserve love, too.
Case in point: a hilarious video posted Thursday celebrating … new railings at Target Center that will go in this summer.
Yes, new railings.
How do you make it interesting? Call the video “Epic Rails” and don’t be shy about having a little fun with the blandness of it all.
The video was removed from the team’s web site for several hours for what Brad Ruiter, the team’s VP of communications, called “editing and tweaking,” but it went back up this morning.
When asked if some within the organization didn’t like the video, Ruiter said that wasn’t the case. He added that the Wolves will “continue to look for some creative ways, such as this, to help tell our renovation story on topics that may typically be a bit ‘dry’ as a way to drum up awareness of the project as a whole.”
That’s a smart approach — and it’s good for us because now it’s out there for the world to see. Please do enjoy these Epic Rails.