MR. ROOTER PLUMBING
Business: Full-service franchised plumbing and drain cleaning company serving residential and commercial customers.
Founded: Current owner acquired franchise in March.
Executives: Mike Wickam, franchise owner.
2011 revenue: Not disclosed. But according to franchise disclosure documents, sales averaged $500 per work order for all Mr. Rooter franchised businesses in 2011.
Strategy: Continue diversified marketing approach to drive new and repeat business, pursue restaurant and commercial property business, develop independent operation to offer low- or no-cost plumbing services for low-income clients.