MR. ROOTER PLUMBING

Business: Full-service franchised plumbing and drain cleaning company serving residential and commercial customers.

Founded: Current owner acquired franchise in March. 

Headquarters: Fridley.

Website: minneapolis.mrrooter.com

Employees: 13.

Executives: Mike Wickam, franchise owner.

2011 revenue: Not disclosed. But according to franchise disclosure documents, sales averaged $500 per work order for all Mr. Rooter franchised businesses in 2011.

Strategy: Continue diversified marketing approach to drive new and repeat business, pursue restaurant and commercial property business, develop independent operation to offer low- or no-cost plumbing services for low-income clients.