The dream of the 70s is alive in Minneapolis.
A planned redesign of the city’s 40-year-old, dual-sailboat logo ran into choppy waters at Friday’s City Council meeting. After weeks of discussion, council members rejected an updated, single-sailboat logo that some said could confuse residents if it was used alongside the older version.
The new logo, created as part of an effort standardize the city’s stationery and markings on vehicles, signs and other public property was previously approved by two council committees. But at the last minute, some council members said they were not convinced the city should ditch its old icon —in part because it would take years, and a significant amount of money, to replace all of the older boats with the new one.
Council Member Andrew Johnson said he personally preferred the new, single-sailboat design, but was worried about the “tens of thousands of physical objects across the city” that would need updating. The refreshed design proposal did not come with any suggested funding.
“That’s my big concern, is that we’ll end up in a situation where a decade, two decades, three decades down the road we’re going to have two logos out there,” he said, adding that most companies that refresh their logos dump significant amounts of money into the update.
Meanwhile, Council Member Alondra Cano said she could do without any sailboats.
“In general, I don’t support the sailboats as our city’s image,” she said. “I don’t know that represents my constituents or the people in my ward. I don’t know who owns boats, or (has) access to boats or that kind of thing.”
A handful of council members, however, were unhappy spending more time on a sailboat debate.
Council Member John Quincy dismissed Johnson’s concerns about confusion over the dueling logos. Rejecting the city’s new plan, he said, “sends us backwards.”
“I don’t personally believe anybody is going to be confused by the fact that there’s a sailboat on a regulatory services pool car in our fleet, and not knowing which city of Minneapolis they’re part of,” he said.
Quincy voted against Johnson’s proposal to keep the two-sailboat logo, along with Council President Barb Johnson and Council Member Elizabeth Glidden.
The city staff members who drew up the new sailboat design will now put the old logo back into their proposal for a citywide graphics standard. It will include new fonts and colors, but keep both boats.