WASHINGTON -- Mike Obermueller's latest ad is certainly not the Democratic cookie cutter approach to winning an election this fall.
Taking pot shots at his GOP incumbent opponent Rep. John Kline in the 2nd Congressional District, Obermueller is actually running on the Affordable Care Act.
In a goofy one-minute ad that shows a bunch of men and women dancing around an office, Obermueller says his opponent's repeated criticism, including his multiple defunding votes, of the new health care law is "music" to the ears of insurance executives.
"If Congress repeals Obamacare, insurance companies will go back to charging whatever they want, charging women more for health coverage, denying coverage for pre-existing conditions and even dropping coverage when you get sick," a man's voice intones, while supposed insurance executives party down between file cabinets and conference tables. "If John Kline got his way, 11 million Americans would lose their coverage."
The ad will have limited viewers because it's a very small buy on cable only. A Republican source said the one-minute ad will run three times on MSNBC, costing the campaign $400.
Obermueller said Friday he would like to raise more money to keep the ad up for as long as possible and buy some time on network television. None of Minnesota's network stations, KMSP, KSTP, WCCO or KARE report any Obermueller buys, according to the Federal Communications Commission.
"Republicans have had the microphone for too long alone on this issue," Obermueller said. "We need to work to improve and fix this law ... not repeal it."
Obermueller's unique approach embracing Obamacare could prove risky in a state where it still isn't polling well. In a Suffolk University Political Research Center poll out April 29, 45 percent of Minnesotans called the law "generally bad" for the state and 41 percent said the Affordable Care Act is "generally good."
Kline's spokesman said Friday that Obermueller was desperate to revive a failed campaign. Obermueller lost to Kline two years ago by 8 points.
"Mr. Obermueller is grasping at straws to do anything he can to resuscitate his failed campaign based on a track record of supporting billion-dollar tax increases on working families and voting to specifically tax our veterans and our seniors," said Troy Young, in a statement.
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