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Music Showcase Sponsorship: Are You Local?

last updated December 22, 2014

For advertisers looking to reach Millennials and Gen Ys, Are You Local?, a homegrown talent search from Star Tribune and Vita.mn is just the ticket. It starts with nominations for best new local band on January 15, 2015 and ends with a talent showcase at one of the Twin Cities' hottest clubs. 

By sponsoring Are You Local? you get prime positioning in multiple channels including print ads in Vita.mn and Star Tribune; 100,000 logo impressions on the Vita.mn website; mentions on Vita.mn's Facebook and Twitter feeds; on-site recognition during the finalists' showcase; plus 10 finalists' showcase tickets so you can mingle and mosh with your primary target audience. 

Get in deep with an entertainment-focused demographic by showing your support for Are You Local? It's another way Star Tribune and Vita.mn help businesses reach more customers without missing a beat. 

For your backstage pass to this great opportunity, contact: Elizabeth Welsh, 612.673.4657

 

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Leap Frog Into the New Year

last updated December 22, 2014

If your digital marketing efforts have been an afterthought or even non-existent, make 2015 the year to jump ahead of your competition. Re-energize your Facebook page. Revamp your website for mobile users. Make a plan to cover more digital ground this year. It's easier than you think and we can help.

If you're looking to increase your web presence, expand your customer base and drive higher revenue this year, it's time to dive in to the digital marketing pool with Star Tribune Radius. Radius from Star Tribune is your source for full-service digital marketing services and strategies. We have exactly what you need to leap the digital divide. Best of all, your Radius sales rep will not only analyze your opportunities, they will explain your options in plain English so you fully understand the power and possibilities of your digital marketing plan. 

What can you do with Star Tribune Radius?

Expand Your Customer Base - Attract new customers using SEO (Search Engine Optimization), SEM (Search Engine Marketing) & Facebook advertising and more.

Increase Web Visibility - Help customers find and access your site, especially on mobile devices. Our team can make it happen.

Promote Your Business - Drive incremental revenue through SEO, SMM, SEM and variety of products tailored to meet your specific business needs. 

Focus On Your Target Market - Implement email marketing campaigns and digital retargeting strategies that deliver the right offers to your desired audiences, and provides analytics to keep your programs on track throughout the year.

To make the digital leap and jump ahead of your competition, contact: Kelly Palmersheim, 612.288.8429

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Hiring the Happily Employed

last updated December 22, 2014

Last week's Star Tribune headline said it all: "Hiring hits peak not seen in 15 years." Companies everywhere are starving for talent. How are employers reaching ideal candidates? By targeting the so-called "passive job seekers" -the happily employed professional who is nonetheless open to new opportunities. Tapping into this massive talent pool - more than 750,000 people statewide, according to recent Star Tribune research - is one of the most potent hiring strategies around. In mid-December, Star Tribune hosted an in-depth discussion on the latest recruitment strategies and trends. Missed the event? Download the white paper.

 

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Star Tribune Welcomes 20 Journalists to Newsroom Staff

last updated November 21, 2014

Continuing to defy the prevailing trends in the communications industry, Star Tribune continues to invest in expanded coverage and content platforms, creating a better reader experience and more compelling sources for news and information across the region. 

Following the voluntary departures of several newsroom veterans after the company's acquisition by Glen Taylor earlier this year, the Star Tribune has been aggressively adding journalists to its staff on key beats and in some cases in newly created positions. In total, the newsroom has hired more than 20 journalists over the past five months, returning to pre-acquisition staffing levels. The Star Tribune remains the largest newsgathering organization in the Upper Midwest.

New Content Options for Readers
That larger team is giving Star Tribune a greater ability to roll out new content options and engage readers more fully. Some of the new features include:

  • "Minnesota History," a weekly Sunday feature authored by Curt Brown, a longtime Star Tribune writer. 
  • "Around the State," a full page every Sunday devoted to showcasing news and issues from around Minnesota.
  • "Streetscapes," a weekly feature that digs into the trends and developments in local architecture and design.
  • "Always on," a new Saturday feature exploring the intersections of digital life and popular culture.

In addition, Star Tribune recently re-tooled "Your Voices," a series of blogs from citizen journalists and area residents on topics ranging from elementary education and the outdoors to commuting trends, the microbrew scene, biking, books, personal finance and the weather. New bloggers include Michael Brodkorb, a Minnesota Republican activist, and Chey Eisenman, whose popular tweets (@CheyCab) and blog posts on life as a cab driver are a must-read.

Star Tribune also recently launched a new version of its acclaimed StarTribune.com website specifically optimized for smartphones. Since its debut in September, StarTribune.com has seen a near-immediate 20 percent increase in mobile traffic and stronger reader engagement as measured by time-on-site, page views and more. Star Tribune mobile apps have proven equally popular, with more than 360,000 downloads of apps for news, high school sports and entertainment. 

Thousands of Star Tribune subscribers have also taken advantage of a new partnership with The Washington Post that gives them unlimited online access to washingtonpost.com, where they can get a deeper read on national news and politics and enjoy the Post's award-winning columnists and opinion writers. 

Industry Honors
Readers and industry experts alike have taken note. In recent months, Star Tribune has earned prestigious awards for its writing, reporting, and design:

American Society of News Editors - Photographer Jim Gehrz received the prestigious 2014 ASNE Award for Community Service Photojournalism for the "Life in the Boom" series documenting the historic oil boom of North Dakota. 

Society for Features Journalism - The Star Tribune Variety section was recognized as "Best Section," an award based on content, writing, "sense of place and reflection of community."

2014 Lowell Thomas Travel Journalism Competition - Star Tribune's Travel section recently won the Bronze Award. Reporter Bill McAuliffe earned a Gold Award for his feature, "Hitchhiking in a new age." And Curt Brown received an Honorable Mention in a field of more than 100 entrants for his story "In Uganda, faith endures."

Inland Press Association Print Quality Competition - The Star Tribune newspaper earned top honors for the quality of its printing.

"We're proud that the Star Tribune has been able to build and sustain meaningful momentum in service to our reader," said Mike Klingensmith, publisher and CEO of the Star Tribune Media Co. "Our team of journalists is producing a richer and deeper range of award-winning news, features and commentary that directly respond to the needs and preferences of Minnesotans. The continued support of our readers as we gain momentum is all the more gratifying."
 

 

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Cyber Monday + Advantage Email go together like peas and carrots

last updated November 21, 2014

Ah, peas and carrots. Now there's an appropriate Thanksgiving metaphor. And here's why Cyber Monday and Advantage email are perfect companions for your post-Thanksgiving marketing plans. 

We all know that "Black Friday," the day after Thanksgiving, has been the busiest shopping day of the year for decades. But suddenly, Black Friday has been overtaken by the online phenomenon known as "Cyber Monday." That's the Monday after the Thanksgiving weekend, when holiday shoppers hit their keyboards in search of the best deals - and it is now the biggest shopping day of the year.

In 2013, 92 million people shopped on Black Friday. But 131 million shopped on Cyber Monday. And those online shoppers spent more money than their counterparts walking through the malls. According to an AOL Survey, the average Black Friday shopper spent $310 in 2013, while the average Cyber Monday shopper spent $470!

Advantage email is a great way for your business to connect with that enormous, eager-to-spend audience. Here are just a few of the things you can do with Advantage email:

  • Target specific demographic groups, by age, gender, geographic area and more.
  • Choose the specific date your email will go out - Cyber Monday (December 1) or earlier, to catch people when they're still making their holiday shopping plans. 
  • Include special offers, such as free shipping or Cyber-Monday-only discounts.

Cyber Monday will soon be upon us. And any business with the capability for online sales should get in on the Cyber Monday excitement and consider adding Advantage email to its holiday marketing plans. So don't wait! Contact your account exec today to learn more. 

 

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