While digital marketing is new to some and common for many, the early adopters of marketing trends are experiencing a greater advantage by shifting their focus from standard digital tactics to data marketing.
Data marketing effectively leverages first-party and third-party user data to give companies a better understanding of their target customers. Using this deeper customer knowledge allows companies to increase the relevancy and value of marketing messages, thus reinforcing a competitive advantage over basic digital marketing practices.
With access to "Big Data" as one of the key drivers of data marketing, here are a few ways data marketers are mining valuable insights:
- By tapping the increase in buyer information gathered through social networks participation
- By moving beyond web analytics to mobile analysis that tracks buyer behavior and engagement with favorite brands via smartphones and tablet devices
- Through the use of sophisticated and powerful, "on-demand" analytical tools and resources
Using data marketing can help companies achieve a greater ROI on their marketing investments. They do this by tailoring offers and messages based on the unique behaviors of each customer or prospect. Loaded with data sets, data marketers are able to define and address individual preferences to ensure better customer experiences, increased buying opportunities and in turn, higher sales. By moving beyond digital marketing to data marketing, companies gain a powerful advantage over their competitors and maximize the impact of each marketing dollar spent.
To launch a data marketing campaign using Star Tribune's extensive research capabilities, Contact: Mike Maslow, 612.673.4106
More people are choosing Star Tribune, in more ways - print, mobile, tablet. Star Tribune is currently the 7th largest Sunday and 12th largest daily newspaper in the U.S. Only the New York Times, Los Angeles Times, Chicago Tribune and Washington Post reach more readers on Sundays.
In a recent Adweek article, the author shared that not too long ago when an ad agency client needed a new ad campaign, everyone knew what that meant. A strategic brief was developed and it was turned over to the creatives to breathe life into it. It usually took the path of a television commercial, full-page print ad that may have included coupons, a radio ad or a billboard.
Today it's a whole different ballgame. The media world is far more complex with options including print full-run and zoned; pre-print distribution by geography and demography with blanket coverage or distribution down to zip code level; spadea fold; special positioning; block busters; sticky notes; native advertising; broadcast; cable; streaming video; online; table; smartphones and now smart watches; rich media; social media; apps; in-app advertising, etc., etc., etc.! There's enough media options to make one's head explode.
Consider this. We all know the real estate cliché when it comes to purchasing a home - location, location, location. I like to use a similar cliché when talking media - audience, audience, audience. Whether it's a print or digital sales solution you're seeking, Star Tribune can provide an audience to fill the bill. All we need is a bit of your time to discuss what audience you're trying to reach and what expectations you're looking for. From there we can craft a program that is affordable and delivers the results you are looking for. Let Star Tribune turn your media decision nightmare into a dream. Give us a call. We're as close as your smartphone. Or smart watch.
Pearls of Wisdom: Tallulah Bankhead said..."If I had my life to live again, I'd make the same mistakes, only sooner."
How can a cultural institution increase its visibility among a diverse audience including students, educators, administrators and parents? You become part of weekly classroom activities. Star Tribune recently partnered with the Minnesota Historical Society to do exactly that.
Star Tribune's long-running Newspaper in Education (NIE) Program provided MHS a conduit for highlighting content from "Northern Lights," the premier Minnesota history textbook for middle schools. Beginning October 23 and running through November 13, the four-week series provides curriculum, produced by the MN Historical Society, to students across the metro. More than 3,000 newspapers are delivered each week to more than 100 participating classrooms, in addition to usual daily circulation. During the four weeks teacher incorporate the curriculum into their lesson plans, providing students with new means to learn about the topic, presented, and to talk about how the news of the day intersects with the history lesson.
Star Tribune provided MHS a unique opportunity to show how its brand is meaningful for the target audiences and how the institution is vital to the education community in Minnesota. How can we help showcase your brand to your key audiences? Contact your account executive now to get the conversation started.
Rene Sanchez was recently appointed Star Tribune's new editor and senior vice president. He is replacing Nancy Barnes, who has accepted a position as editor and executive vice president of The Houston Chronicle.
In his new position, Sanchez will lead Minnesota's largest newsgathering and reporting operation, with 265 full-time journalists. He will oversee all aspects of Star Tribune news and feature content across all platforms-including the 7th-largest Sunday and 12th-largest daily newspaper in the U.S., the most-visited Minnesota website, more than a dozen digital platforms, and 100+ social media channels.
"For nearly 10 years, Rene has been a dynamic journalist and respected leader in our newsroom," said Mike Klingensmith, Publisher and CEO of Star Tribune. "Through his superior reporting and editing, mentoring, and leadership, Rene has earned the loyalty and respect of the entire Star Tribune operation. We are extremely fortunate to have a journalist of his caliber to lead our newsroom."
Sanchez was recently interviewed by Tom Crann, Host of MPR's All Things Considered. Listen to the interview.