Marketing ideas to help your business grow.

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Be Seen by the Trendsetting Audience

last updated September 26, 2013

Be seen by the trendsetting audience, in the Twin Cities ultimate guide to local hotspots and happenings. Vita.mn reaches more than 288,000 young, educated, fun seeking readers each week. In addition to print, engage with your audience through digital opportunities and event partnerships. To include Vita.mn in your marketing mix, contact your account executive or call 612.673.7009.

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Prepare for Year-End Giving

last updated September 5, 2014

Minneapolis-St. Paul is #1 in the country for charitable giving, supporting the arts and volunteerism. Reach consumers as they prepare for year-end giving - the most important time of year for arts and non-profit organizations seeking support. Giving Back is a hugely popular print and online guide for Minnesotans looking to donate time and money to their communities. Contact your account executive now to present your mission to more than 700,000 potential supporters. 

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Forecasting Success With Analytics

last updated September 4, 2013

Would seeing into the future help increase your marketing and advertising success? What if you could read your customers' minds or, at least, better predict future behaviors and preferences? With today's research data, this kind of insight and predictive intelligence is not only possible it's science-based and available from Star Tribune. 

Star Tribune's robust Market and Customer Analytics capabilities bring you thorough examinations of current and future trade area opportunities along with highly detailed pictures of existing and prospective customers. 

Using proprietary, licensed and public domain data, our Market and Customer Analytics services provide extensive reports and analysis to fuel better marketing decisions today and in the years to come. By intersecting geographic data with a wide range of datasets spanning demographics, behavioral factors, marketplace forecasts, census insights and more, Star Tribune compiles useful business intelligence based on solid research. But more importantly, we help you navigate the numbers by distilling the information into actionable solutions and insights that help you achieve your marketing goals. 

With our Market and Customer Analytics capabilities, you can:

  • Define your trade area by customer behaviors, influences and preferences. 
  • Profile existing customers using the Tapestry segmentation system to improve targeted marketing efforts. 
  • Identify new prospects by overlapping existing customer profiles with geographic data.
  • Evaluate competitors' locations to identify underserved trade areas and expansion opportunities.
  • Conduct site selection analysis to choose locations aligned with growth trends.
  • Improve sales territory design for more balanced responsibilities and coverage. 
  • Optimize your media plan to deliver more results. 

Get the knowledge you need to better understand your customers, your prospects, your marketplace and the untapped opportunities on the horizon. Chart a comprehensive course for action with the high performance Market and Customer Analytics capabilities of Star Tribune. 

Let our intelligent forecasting drive your business success. Contact: Mike Maslow, 612.673.4106

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Reach Travelers Seeking Adventure

last updated November 3, 2014

Minnesota Explorer is a highly anticipated, seasonal special section in the Sunday Star Tribune. Explore Minnesota Tourism packs the section with things to do and places to visit across the state. Minnesota Explorer is read by more than 700,000 Minnesotans, so your message is sure to reach your audience. Reach adventure seekers now. Contact: Nicole Shannon, 612.673.4366  

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Connect with Active Adults, Seniors and Family Decision Makers

last updated September 3, 2013

Reach a well-heeled audience of active adults, empty nesters, retirees, children of seniors and those planning for transition. The Good Life focuses on active living, financial well-being and aging well. The Good Life is delivered quarterly to Star Tribune readers and distributed on racks in select, high-traffic locations across the metro. Contact your account executive now to learn more about how you can reach this affluent, engaged audience. 

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We'll create your custom media plan to reach the audiences that drive revenue. Contact a sales consultant today