Marketing ideas to help your business grow.

@StarTribunePR

National vs. Local Newspaper Advertising: Which Is Best?

last updated August 26, 2014

Mediaspace Solutions recently published an article highlighting why newspaper advertising is an important part of any advertising campaign. 

Newspaper advertising is the oldest form of advertising and is still used widely today by many businesses for a very specific reason: newspapers are a chosen media purchased by the reader. In other words, advertising in newspapers puts you in front of a very special group of consumers: those who value and are immensely receptive to the information (and ads) they find inside. When your message appears in newspapers, readers believe the editorial content adds credibility and legitimacy to your brand and offer. Click here to read the full article.

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Profit from The Good Life

last updated November 3, 2014

Target a lucrative audience of active adults, seniors and those planning for them with our quarterly lifestyle guide, The Good Life.

Rich with editorial content, this quarterly publication covers work, financial matters, housing, health and wellness, travel and leisure, family matters and more to help baby boomers, and family members assisting them, smoothly navigate important life transitions. It's a great fit for clients in financial services, luxury auto, high-end clothing, and travel.

More than 220,000 copies of this 4-color tab printed on premium stock will be distributed in the Star Tribune. An additional 15,000 will be available on high-traffic metro racks. A digital version, with ongoing updates, is also available at StarTribune.com. Our strong, multi-platform distribution provides extensive access to this large demographic backed by plenty of spending power.

With advertising packages that include print, digital and a highly targeted Advantage email sent to 50,000 of your most desirable prospects, The Good Life, makes good sense for advertisers seeking a bigger share of the baby boomer market.

Include The Good Life in your advertising plan. Contact: Steve Engelhart, 612.673.4950

 

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New Digital Targeting Capabilities

last updated August 6, 2014

Check out our latest digital targeting capabilities. With its' 8 million monthly unique visitors, Minnesota's largest media company now has the ability to target subscribers vs. non-subscribers, as well as by device type or OS. Advertisers have asked for these target segments. Ask how we can put these to work for you.

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Christmas in July Webcast

last updated August 4, 2014

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