Marketing ideas to help your business grow.

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NEW: Going Out App

last updated August 26, 2013

As Minnesotans seek more places to go and more things to do, Star Tribune is continually developing content-rich solutions for engaging on-the-move audiences and connecting advertisers with these mobile consumers. Our Going Out app is the ultimate guide to Metro-area happenings and the perfect way to put your business where the fun is. 

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Ad Targeting: The Next Generation

last updated August 2, 2013

Bring a new level of precision targeting to your clients' Star Tribune digital campaigns by utilizing the most advanced Publisher ad server and audience-targeting platform in the industry. 

Star Tribune powers all advertiser ad campaigns with Google's Doubleclick For Publishers (DFP) Premium ad server, allowing for precise audience targeting across geography, content, dayparts and a variety of other criteria. The result? Your client's message reaches exactly the right audience, at the right moment. 

Star Tribune delivers even more robust Ad Targeting by integrating our Data Management Platform (DMP) into all of our campaigns. With rich demographic and psychographic targeting intelligence on desired customers, our DMP makes it possible to reach key audiences across Star Tribune and anywhere else on the Web. We provide strategic ways to access valued prospects, give you more insight into customer profiles, and seamlessly integrate this information into delivering the most successful ad units for each campaign. 

As a premium publisher with over seven million unique visitors each month, Star Tribune is uniquely positioned to help you achieve success with your clients' digital marketing campaigns in Minnesota; we have the largest local audience and more content than any other site in the state. 

By combining our highly engaged audience with our advanced ad technology, you can add maximum impact to client campaigns - giving them the powerful solutions needed to stand out and perform. 

For more powerful campaign targeting, contact: Ray Faust, 612.673.4899

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Don't Miss the Action

last updated August 1, 2013

Extend the impact of your weekly circular with Star Tribune digital preprints. Put your ad in a large, easy-to-read digital format on Minnesota's number-one website, where your brand will be seen by millions of shoppers. Visitors can page through your ad at their pace and then create, save and print shopping lists - which encourages purchasing behavior. 

Don't miss the action, feature your weekly preprint on StarTribune.com.

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