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On-site Marketing for Home and Garden Retailers - Mother's Day Weekend!

last updated May 5, 2014

Mother's Day weekend is a great time for families to get back into gardening after our long, cold winter. And the annual Friends School Plant Sale, held at the Minnesota State Fair Grandstand, is a great opportunity for home and garden retailers to get up close and personal with more than 20,000 people who have gardening on their minds - and money in their pockets. 

This three-day event, held on Mother's Day weekend (May 9-11), is put on by volunteers as a fundraiser for the Friends School of Minnesota, an independent K-8 school in St. Paul (www.fsmn.org). It's on of the earliest - and biggest - gardening sales of the season. More than 2,300 varieties of plants will be on sale, with everything from annuals, perennials, climbing plants, native wildflowers and vegetables, to water plants, trees and shrubs. 

If you're a home or garden retailer, you can share a booth with the Star-Tribune at this big event. You'll have an on-site display for all three days of the sale and your logo will be included in Star Tribune pre-event promotional advertising. Contact your Star Tribune account executive today for more information!

Friends School Plant Sale - Minnesota State Fair Grandstand

  • Friday, May 9: 9am - 8pm
  • Saturday, May 10: 10am - 6pm
  • Sunday, May 11: 10am - 2pm

www.friendsschoolplantsale.com 

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Clean Up with Co-op

last updated May 1, 2014

Beisswenger's Hardware has been in business since 1919, and they've been using co-op advertising since 1964. Looking to leverage co-op dollars for your marketing? Owner Mar Beisswenger shares tips he's learned over the years. 

Finding co-op funds to add to your current advertising budget allows you to extend your reach without increasing your overall expense, and many co-op programs will support digital campaigns as well. Beisswenger's first tip: Don't leave money on the table; Discover your co-op opportunities by contacting your distributors or suppliers, or asking them next time they call on you. "We've been using co-op for five decades. If a business isn't using it, it's worth checking out. It can be pretty beneficial," recommends Beisswenger.

Depending on your business, co-op dollars may be available through manufacturers, suppliers, wholesalers or distributors. One caution: Co-op funds are sometimes dependent on inventory purchases or commitments. However they are often available to build excitement for a new item or product line. 

"Each program is a little different, so you want to be certain you know what your co-op partner expects of you," says Beisswenger. "Some require pre-approval of the ad, others are sensitive to featuring prices and don't allow it." Since most programs operate through a reimbursement system, understanding the program rules and complying with them is essential to a successful co-op agreement. "Timing is also important," says Beisswenger. "Some money is only available during key timeframes, so be certain your ads run within the designated window."

Considering co-op? We can help. Contact: Chris Bigley, 612.673.4544

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The Young and Restless

last updated May 1, 2014

I know you've all heard the saying 'hope springs eternal'. This time of year I like to twist it a little to 'spring's eternally hopeful'. After the winter we had, spring better be hopeful. No one loves spring better than the millennials. Those 18 to 34 year olds that I would rather call the young and the restless because I think it describes them better than millennials. This cluster of fun lovers is always on the go, but once the snow and ice are gone, they really get going. If this is a group you've been trying to reach and have been having trouble, let me solve that problem. 

We publish the ultimate weekly Going-Out guide both in a print tabloid and online. The publication is Vita.mn and it comes out every Thursday and is online all the time. More than 55,000 fun seeking readers pick up Vita.mn weekly at convenient racks around town and 73% keep it as a guide for activities during the week. In addition to the popular weekly publication, readers continue to make the Vita.mn website their go-to source for local entertainment news. These young people are well educated with 79% having attended college. 

Vita.mn also sponsors some of the hottest local events, notably Rock the Garden (June), the Basilica Block Party (July) and Music+Movies at the Lake Harriet Bandshell (August) to name a few. Some special interest issues you may want to get into are the Patio Guide (May 15th - the most complete guide to the greatest patios to enjoy some liquid refreshments, eats, scenery and good conversation), the Summer Guide (May 29th - virtually every summer event listed with the when, where, etc.) and the "All-Star" Best-of-issue (July 10th - this comes out the week before the MLB "All-Star" game at Target Field and will include every 'best of' you could ever think of in the twin towns. 

I'll say it again. If you want to reach the young and restless, Vita.mn is where they will be. If interested, give Mike Albo, a Vita.mn sales manager, a call. He can be reached at 612.673.7188 or e-mail him at Mike.Albo@StarTribune.com. Enjoy spring and summer. We've earned it!

Pearls of Wisdom: Wayne Gretzky, maybe hockey's greatest player to date said... "You'll always miss 100 percent of the shots you don't take."

 

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A+ Opportunity: College Fair Guide

last updated June 30, 2014

Before hitting the books, our College Fair Guide is a study aid for college-bound students and their parents in search of education and resources. With deep content from our editorial staff, extensive distribution and a long shelf life, you can position your business to reach this valuable audience in the midst of important decisions and big changes. Our advertising packages are the perfect fit for retail, financial services and transportation categories. 

More than 345,000 copies will be distributed in the September 28 Sunday Star Tribune and another 72,000 guides will be delivered to counselors at 475 high schools throughout the state. Our College Fair Guide also serves as the official program at the NACAC Minnesota College Fair on October 7-8, where 20,000 more copies will be distributed. On-site opportunities at the College Fair may also be available for select advertisers. This multi-channel distribution allows you to extend your reach to the broadest possible college-bound market in the state. In addition, most packages include digital exposure with a share of voice in our College Fair half-page ad and run of site on StarTribune.com, Minnesota's #1 website. 

Capture the college-bound market by contacting: Jason Cole, 612.673.7715.

 

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All-Star Sponsorships

last updated May 1, 2014

Looking to reach more than 300,000 fans? For the first time in nearly three decade, the Minnesota Twins are hosting the Major League Baseball All-Star Game. Don't miss this once-in-a-generation experience. Get your business in the game with our unique sponsorship packages. 

From MLB All-Star Fan Fest and the All-Star Concert to All-Star Sunday and the All-Star Game, Star Tribune will be there at every step with unprecedented print and digital coverage running June 2 through July 16. 

Each sponsorship package teams-up your business with our extensive reporting and includes tickets to some of the week's most sought-after events. Hurry, it's almost game time!

To get on our All-Star sponsorship roster, contact: Tom Rainey, 612.673.4093.

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