Marketing ideas to help your business grow.


Join Us at the Fair

last updated April 30, 2014

Each year more than 1.7 million people visit the Minnesota State Fair. Want to meet them? Be our date for this year's Great Minnesota Get Together and we'll make it happen. Star Tribune offers a number of advertising and sponsorship opportunities to get you onto the Fair grounds and put your message top-of-mind with fun-loving Fair goers.

How can you get in the gate?

State Fair Guide
Leverage pre-Fair excitement by advertising in our State Fair Guide. Distributed in the Sunday paper, prior to the start of the Fair, this Guide is a great place to promote special State Fair offers or discounts. 

Paper Sponsorship
Connect with Fair goers by sponsoring the complimentary Star Tribune edition given away free at our building each day. Or ask your rep about adjacency opportunities available for the State Fair map featured daily in the paper. 

Digital Sponsorships
Targeting a more mobile audience? Put your business on the map with an ad that's adjacent to our online State Fair map or optimize your message with Share of Voice in the Fair section of our website.

State Fair Extra
Be the exclusive sponsor of our State Fair Extra and receive maximum exposure during the 12-day event. Updated daily with mini-headlines and highlights, this pocket-sized paper helps Fair goers navigate the grounds and stay informed. With 10,000 copies distributed each day, the easy-to-read map points the way to food and entertainment favorites while our extra special coverage puts your message in the hands of a receptive audience.

On-Site Opportunities
Sponsor a phone charging station. Promote a vehicle giveaway. Host a fun family activity. With our building and backyard at the State Fair, we've got plenty of room to give your business an on-site presence. From contests that offer multiple layers of customer interaction to brand-building engagement, the possibilities are endless. Interested? Let's talk. 

Looking for sponsorship ideas on a stick? Contact: Mike Albo, 612.673.7188


Creative Expertise, At Your Service

last updated April 30, 2014

In addition to being Minnesota's #1 source for news, information and advertising, Star Tribune also offers extensive creative capabilities to transform your sales-building strategies into print and digital realities. 

Look for a promotional concept to tie-into a sponsorship opportunity? Want to try out different creative options for your digital ad campaign? Need fresh ads for a multi-insertion schedule? We're here for you. Backed by analytics and talent, our dedicated team designs and builds fresh, attention-grabbing creative for banner ads, ROP, targeted emails and more. With experienced gained from developing thousands of ads each year, out team knows how to make an impact in print and online. 

Available as a value-added service to our advertisers, our creative production professionals are seasoned, skilled and at your service. 

Interested in new creative? To tap our expertise, contact: Mike Albo, 612.673.7188


Millennials' most trusted information source

last updated April 30, 2014

While cat videos are entertaining, when it comes to news and information, newspapers reign supreme with millennials. New studies show that 56 percent of those ages 18-34 read newspapers in print or online during an average week and identify their local newspapers as their most trustworthy source of information.        

Millennials Still Want Their Newspapers

Source: Newspaper Association of America


Graduation time is here - Help your customers honor the occasion!

last updated April 2, 2014

It's spring! Even if our Minnesota weather doesn't show it, spring really has arrived. And with spring comes graduation time. Colleges, universities, high schools and even grade schools will be holding ceremonies and proud family members will be traveling to events, dining out, hosting parties and buying gifts. 

Graduation season means big opportunities for a wide range of businesses that serve those who are traveling and entertaining at this time of year: airlines, hotels, restaurants, caterers, party-supply rental companies, florists, grocery stores, liquor stores and more. And, of course, graduation season means gifts in all shapes and sizes - from vacation trips to electronics to clothing, jewelry, books - even automobiles for the lucky few. 

So make sure that your business reaches that diverse audience of graduates, parents, grandparents, family and friends. Star Tribune can help you connect with them through both print and digital platforms like, Online, and Star Tribune Advantage, to name a few. 

Contact your account manager today for more information. Learn how many ways there are to reach those who are celebrating the academic achievements of their loved ones and help them make this a graduation season that the graduates will never forget!



Star Tribune receives two National Headliner Awards

last updated April 3, 2014

It was announced this week that Star Tribune won two National Headliner Awards. Please join us in congratulating the winners!

Josephine Marcotty won first place for environmental writing by an individual or team, for her beat reporting on the environment, including the North Woods project and four other stories. 

Jeff Meitrodt and Kim McGuire won first place in the category of education writing by an individual or team for "Costly Lessons," their series examining special education in Minnesota's public schools.

The National Headline Awards draws great work from the country's best newspapers to view a list of winners click here: 2014 National Headliner Awards Print Division



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