Marketing ideas to help your business grow.


Sid Hartman and Charlie Hoag featured in the March issue of Editor & Publisher magazine

last updated March 26, 2014

When Digital Sales Director, Gigi Carlson, spotted Star Tribune legends Sid Hartman and Charlie Hoag conversing in the advertising department she couldn't resist the opportunity to take this photo. After all, there are about 120 years of Star Tribune experience between the two men. 

Charlie shared the image with some of his newspaper colleagues around the country and was urged to forward the photo to Editor & Publisher. He sent it along and was quickly contacted by the magazine. The story can be found in this month's issue of the magazine. Sid and Charlie reminisce on their years at the Star Tribune and look forward to more in the article Still Going Strong.


Target your favorite segment of the traveling public with Star Tribune Advantage

last updated March 20, 2014

If you want to market to the traveling public, Star Tribune Advantage is the digital platform that will help you identify and appeal to the customers you most want to reach. Advantage offers a program of interactive advertising delivered to both business and leisure travelers alike through their smartphones, tablets and home computers. 

Star Tribune Advantage provides sophisticated analytics to help you learn more about your audience and pinpoint the demographics that can provide you with the biggest pool of potential customers. Then it presents your ads on a tailored selection of popular local, regional and national websites. Advantage even offers targeted opt-in emails to put you in touch with customers actively seeking your product or service. 

Whether it's the busy business traveler checking a smartphone one last time before departure, or the person spending a Saturday afternoon planning the family vacation, Advantage is the way to reach them. 

Ask your account manager about Advantage. Learn how you can reach your favorite segment of that highly desirable demographic. 


Jim Gehrz wins ASNE's Community Service Photojournalism Award

last updated March 19, 2014

Congratulations to Star Tribune photojournalist, Jim Gehrz. He is the winner of the 2014 ASNE Award for Community Service Photojournalism for his photographic work on the North Dakota series.

From the judges:

"Life in the Boom - Trading Tradition for Oil" beautifully documented the historic oil boom of North Dakota. Gehrz was awarded top billing for his originality and revealing content, which depicts a seldom seen narrative. His entry provided an outstanding sense of place and captured the lives of people: home and work in the evolving fabric of America."


Star Tribune Names Suki Dardarian Senior Managing Editor and Vice President

last updated March 13, 2014

It was announced this afternoon that Suki Dardarian will be Senior Managing Editor and Vice President. Dardarian, who will start work at Star Tribune on April 21, brings tremendous skill and experience to this crucial role as we strive to make our coverage more ambitious and more innovative for our readers. 

"The Star Tribune is truly fortunate to have Suki join our team here in Minnesota," said Rene Sanchez, editor and Senior Vice President. "She is an exceptional editor with a long and stellar record of delivering great journalism and leading newsroom innovation."

Dardarian joins the Star Tribune after a distinguished 14-year career at the Seattle Times. For four years she was the managing editor directing news and enterprise coverage. During that time, the Seattle Times won a 2010 Pulitzer Prize for Breaking News for its print and real-time digital coverage of the slaying of four police officers and the intensive manhunt for the killer. Dardarian then spent two years as the managing editor for digital operations, overseeing, which was honored by the Online News Association for general excellence. 

Prior to those roles, she led the local news staff as assistant managing editor/metro, and served as deputy managing editor, overseeing the Sunday edition of the Seattle Times. Since last fall, she has also worked across the company as a top strategist on audience development, digital innovation, and community engagement. 

In addition to her leadership at the Seattle Times, Dardarian is a past president of the Associated Press Media Editors and a two-time Pulitzer Prize juror.

"I'm honored to join the Star Tribune at such an exciting time and to be able to work with a team so committed to quality journalism," said Dardarian. "I'm also looking forward to exploring a new and beautiful part of the country."



Be sure consumers spend their tax refunds with you

last updated March 10, 2014

How do Americans spend their tax refunds?

  • 42% Savings
  • 41.9% Pay down debt
  • 29.7% Everyday expenses
  • 13.2% Major purchase (electronics, house, car, etc.)
  • 11.9% Vacation
  • 6.7% Other

Be sure consumers are spending their tax refunds with you. Star Tribune can work with you to create a customized campaign directed at your target audience. Contact your account executive now to get started.


We'll create your custom media plan to reach the audiences that drive revenue. Contact a sales consultant today