Marketing ideas to help your business grow.

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Multiscreen Marketing: A Look Ahead

last updated December 31, 2013

As consumers continue to expand screen usage to include a mix of TV, PCs, smartphones and tablets, marketers will need to stretch their advertising campaigns across numerous devices to ensure adequate reach. Here's what a survey of US marketers predicts by 2016. 

Will your campaigns keep pace?

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E for Effective: Email Marketing

last updated December 31, 2013

By directly reaching thousands of prospects in a single send, email marketing is a valuable asset to a marketer's toolbox. When properly managed, your email campaign reaches customers who have opted-in to receive offers like yours. 

Star Tribune offers access to high quality lists that are continuously updated and cross-checked with postal addresses assuring accuracy of email addresses and demographic profiles. Correctly targeting audiences based on their opt-in preferences and website viewing patterns increases the relevancy of your message, and in turn the effectiveness of your efforts. 

With an array of options tailored to meet your campaign needs, Star Tribune is here to help you reach targeted and engaged consumers. By following all email marketing best practices, providing a wide range of unique delivery options and offering several proprietary features, we support your email marketing objectives in the most effective manner possible.

Ready to add effective email marketing to your toolbox? Contact: Mike Maslow, 612.673.4106

 

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Work at a Top Workplace?

last updated December 31, 2013

Star Tribune Top Workplaces highlights the most progressive and supportive employers in the state. Now in its fifth year, the Top Workplaces program uses employee survey results to determine outstanding businesses. 

Companies that participate receive invaluable feedback from employees through research conducted by our partner WorkplaceDynamics, an independent HR metrics firm. Surveys will measure whether employees feel appreciated, if they are confident about their future with the company, if your organization is going in the right direction, along with other measures to help us determine the area's Top Workplaces for 2014. More than 1.5 million Star Tribune and StarTribune.com readers will see our list of selected companies, and companies can use the designation in marketing and recruitment efforts all year long. 

If you'd like to nominate your company or a company you work with, visit StarTribune.com/nominate or call 612.605.3306 by February 21, 2014.

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Boost Your Broadcast Buy

last updated December 31, 2013

Power-up your television buy with a media blitz that lowers your CPM while reaching more Minnesotans. Or choose a pre-roll video campaign that puts your message directly in front of target customers visiting top websites. 

To boost your buy with a laser-like focus, our Advantage Pre-Roll Video allows you to reach the right viewer at the right time on StarTribune.com and other top sites by targeting audience segments. Using geographic data, demographic information, behavioral predictors and your desired customer parameters, we'll build a customized audience profile ideally suited for your message. Then we'll position your TV spot so that it reaches your desired audiences on StarTribune.com and on our exclusive Advantage Network. 

Star Tribune provides premium inventory and placement on national sites such as CNN, People, FOX News, Cars.com, PGA.com, Discovery.com and the Huffington Post. When your desired customers visit these sites, you'll be there with a relevant message targeted to their needs and lifestyle. Our Advantage Pre-Roll Video program also features audience retargeting to reach customers searching in your category or those who leave your website during the purchase decision cycle. 

Maximize the return on your TV production costs by boosting your ability to be seen by more people, and by more of the right people, with Star Tribune. 

To boost the impact of your television buy, contact: Joe Allen, 612.673.4232

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A Golden Opportunity

last updated December 30, 2013

Promote your business in a unique way and earn advertising credits at the same time using Golden Gavel. With strong promotional support, this Star Tribune program shines a bright light on participating local advertisers. 

Golden Gavel is an online bidding event that generates excitement within the StarTribune.com community. Local advertisers trade goods or services for the chance to earn Star Tribune advertising credit. Consumers bid on these items in the Golden Gavel event at StarTribune.com. When items sell, regardless of bid price, advertisers receive the full retail value in advertising credits. (Items that do not sell are simply retained by the advertiser.) The advertiser benefits from the promotion of Golden Gavel and no additional fees apply. Based on past years, nearly 90% of all advertisers sell at least one item.

Golden Gavel is heavily supported with digital and print promotion, and a promotional catalog showcasing advertisers' items is inserted in the Star Tribune on the first day of bidding, reaching more than half a million local shoppers. Held twice each year, the next Golden Gavel event will be held March 23 - 31, 2014. Deadline to participate is February 7, 2014.

Interested in this golden opportunity? Contact: Trennia Donohue, 612.673.4181 

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