last updated October 31, 2013
In a recent Adweek article, the author shared that not too long ago when an ad agency client needed a new ad campaign, everyone knew what that meant. A strategic brief was developed and it was turned over to the creatives to breathe life into it. It usually took the path of a television commercial, full-page print ad that may have included coupons, a radio ad or a billboard.
Today it's a whole different ballgame. The media world is far more complex with options including print full-run and zoned; pre-print distribution by geography and demography with blanket coverage or distribution down to zip code level; spadea fold; special positioning; block busters; sticky notes; native advertising; broadcast; cable; streaming video; online; table; smartphones and now smart watches; rich media; social media; apps; in-app advertising, etc., etc., etc.! There's enough media options to make one's head explode.
Consider this. We all know the real estate cliché when it comes to purchasing a home - location, location, location. I like to use a similar cliché when talking media - audience, audience, audience. Whether it's a print or digital sales solution you're seeking, Star Tribune can provide an audience to fill the bill. All we need is a bit of your time to discuss what audience you're trying to reach and what expectations you're looking for. From there we can craft a program that is affordable and delivers the results you are looking for. Let Star Tribune turn your media decision nightmare into a dream. Give us a call. We're as close as your smartphone. Or smart watch.
Pearls of Wisdom: Tallulah Bankhead said..."If I had my life to live again, I'd make the same mistakes, only sooner."