Contrary to popular belief, consumers don't hibernate after the holidays. In January, they're shopping for deals; picking up wish list items they didn't receive; and, looking for ways to get the most from their gift cards. In fact, shoppers allocate 8% of spending for post-season, deal seeking, and 45% of Star Tribune readers are planning to give gift cards this season. Valentine's Day, with a total spending of more than $17 billion annually, also boosts mid-winter sales, especially for jewelry, candy and clothing.
With shoppers on the hunt and money still on the table, don't go underground after December. Start the year off strong by targeting post-holiday shoppers with the irresistible offers they've been planning on.
While cat videos are entertaining, when it comes to news and information, newspapers reign supreme with millennials. New studies show that 56 percent of those ages 18-34 read newspapers in print or online during an average week and identify their local newspapers as their most trustworthy source of information.
Source: Newspaper Association of America
The digital marketing landscape is an ever-evolving playground where savvy marketers such as VISA launch Olympic skiers out of the confines of a 300 x 250 box. This kind of interactive experience is just one of four digital marketing trends we can expect to see more frequently in 2014.
What else is on the horizon?
As consumers continue to expand screen usage to include a mix of TV, PCs, smartphones and tablets, marketers will need to stretch their advertising campaigns across numerous devices to ensure adequate reach. Here's what a survey of US marketers predicts by 2016.
Will your campaigns keep pace?
While Fruit Ninja and Words with Friends are popular mobile pastimes, it’s not all fun and games for tablet and smartphone users. Accessing news outranks playing games on both a daily and weekly basis. Read the report.