While digital marketing is new to some and common for many, the early adopters of marketing trends are experiencing a greater advantage by shifting their focus from standard digital tactics to data marketing.
Data marketing effectively leverages first-party and third-party user data to give companies a better understanding of their target customers. Using this deeper customer knowledge allows companies to increase the relevancy and value of marketing messages, thus reinforcing a competitive advantage over basic digital marketing practices.
With access to "Big Data" as one of the key drivers of data marketing, here are a few ways data marketers are mining valuable insights:
- By tapping the increase in buyer information gathered through social networks participation
- By moving beyond web analytics to mobile analysis that tracks buyer behavior and engagement with favorite brands via smartphones and tablet devices
- Through the use of sophisticated and powerful, "on-demand" analytical tools and resources
Using data marketing can help companies achieve a greater ROI on their marketing investments. They do this by tailoring offers and messages based on the unique behaviors of each customer or prospect. Loaded with data sets, data marketers are able to define and address individual preferences to ensure better customer experiences, increased buying opportunities and in turn, higher sales. By moving beyond digital marketing to data marketing, companies gain a powerful advantage over their competitors and maximize the impact of each marketing dollar spent.
To launch a data marketing campaign using Star Tribune's extensive research capabilities, Contact: Mike Maslow, 612.673.4106
Bring a new level of precision targeting to your clients' Star Tribune digital campaigns by utilizing the most advanced Publisher ad server and audience-targeting platform in the industry.
Star Tribune powers all advertiser ad campaigns with Google's Doubleclick For Publishers (DFP) Premium ad server, allowing for precise audience targeting across geography, content, dayparts and a variety of other criteria. The result? Your client's message reaches exactly the right audience, at the right moment.
Star Tribune delivers even more robust Ad Targeting by integrating our Data Management Platform (DMP) into all of our campaigns. With rich demographic and psychographic targeting intelligence on desired customers, our DMP makes it possible to reach key audiences across Star Tribune and anywhere else on the Web. We provide strategic ways to access valued prospects, give you more insight into customer profiles, and seamlessly integrate this information into delivering the most successful ad units for each campaign.
As a premium publisher with over seven million unique visitors each month, Star Tribune is uniquely positioned to help you achieve success with your clients' digital marketing campaigns in Minnesota; we have the largest local audience and more content than any other site in the state.
By combining our highly engaged audience with our advanced ad technology, you can add maximum impact to client campaigns - giving them the powerful solutions needed to stand out and perform.
For more powerful campaign targeting, contact: Ray Faust, 612.673.4899
Summer has officially begun, which means Minnesotans are marking up their calendars with fun-filled activities. On August 18, Explore Minnesota Tourism will distribute the Minnesota Explorer in the Sunday Star Tribune. This highly anticipated special section is filled with things to do and places to visit across the state. Minnesota Explorer is read by more than 700,000 Minnesotans, so your message is sure to reach your audience. Contact your account executive now or get more information. Deadline is July 8.
If you want to maximize your reach across Star Tribune's audience of more than 7 million unique monthly users, take a look at our new "run of network" capability. A single investment delivers your message across our desktop browser, tablet, e-edition, e-newsletter and Vita.mn channels simultaneously. When our audience engages on any of those platforms, you'll be there.
With Star Tribune's Run of Network you can maximize your reach across our diverse, active and affluent audience. This no-hassle, far-extending capability delivers your message across all of our digital platforms. It provides powerful, top-of-mind presence in the easiest way possible.
Run of Network is a cost-effective, one-stop solution for full digital exposure with Star Tribune's electronic platforms. Choose Run of Network to share your message with our millions of monthly, engaged users. Then no matter how or where they connect with us, you'll be there.
To put Run of Network to work for you, contact: James Byrd at 612-673-1752.
Looking to target customers with banner ads or mobile ads beyond the Star Tribune? Our Advantage program offers premium placement on the nation's top websites like CNN, the Weather Channel and the New York Times. Need to send a mass or targeted email message? Advantage can do that, too.
Advantage gives you the power to feature a mobile ad within a few block radius or run a banner ad campaign anywhere in the nation. This unique, digital solution brings laser focus to your marketing efforts whether you're selling pizza in one neighborhood or opening a new location in Fargo.
We start by building your customized customer profile based on geography, demographics and behaviors. Our extensive market research tools help fine-tune your customer profile and placement options with valuable data and buying insights. Then, using our exclusive Publishers Direct Network, we offer you premium placement on the nation's premiere websites to reach your desired customers.
The Advantage suite also includes re-targeting to keep your business top-of-mind during extended buying cycles. Best of all, Advantage combines national representation with the marketing expertise and local customer service of Star Tribune's professional sales staff.
For email campaigns, Advantage provides the ultimate flexibility. The program allows you to send a mass email to any market in the nation. You can also target your message by geography, demographic, areas of interest or hundreds of other targeting options. With an Advantage email, you reach the right audience with a message that's relevant, timely and on target.
To give your message the Advantage it deserves, contact: Ray Faust, email@example.com, 612.673.4899.