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Star Tribune Welcomes 20 Journalists to Newsroom Staff

last updated November 21, 2014

Continuing to defy the prevailing trends in the communications industry, Star Tribune continues to invest in expanded coverage and content platforms, creating a better reader experience and more compelling sources for news and information across the region. 

Following the voluntary departures of several newsroom veterans after the company's acquisition by Glen Taylor earlier this year, the Star Tribune has been aggressively adding journalists to its staff on key beats and in some cases in newly created positions. In total, the newsroom has hired more than 20 journalists over the past five months, returning to pre-acquisition staffing levels. The Star Tribune remains the largest newsgathering organization in the Upper Midwest.

New Content Options for Readers
That larger team is giving Star Tribune a greater ability to roll out new content options and engage readers more fully. Some of the new features include:

  • "Minnesota History," a weekly Sunday feature authored by Curt Brown, a longtime Star Tribune writer. 
  • "Around the State," a full page every Sunday devoted to showcasing news and issues from around Minnesota.
  • "Streetscapes," a weekly feature that digs into the trends and developments in local architecture and design.
  • "Always on," a new Saturday feature exploring the intersections of digital life and popular culture.

In addition, Star Tribune recently re-tooled "Your Voices," a series of blogs from citizen journalists and area residents on topics ranging from elementary education and the outdoors to commuting trends, the microbrew scene, biking, books, personal finance and the weather. New bloggers include Michael Brodkorb, a Minnesota Republican activist, and Chey Eisenman, whose popular tweets (@CheyCab) and blog posts on life as a cab driver are a must-read.

Star Tribune also recently launched a new version of its acclaimed StarTribune.com website specifically optimized for smartphones. Since its debut in September, StarTribune.com has seen a near-immediate 20 percent increase in mobile traffic and stronger reader engagement as measured by time-on-site, page views and more. Star Tribune mobile apps have proven equally popular, with more than 360,000 downloads of apps for news, high school sports and entertainment. 

Thousands of Star Tribune subscribers have also taken advantage of a new partnership with The Washington Post that gives them unlimited online access to washingtonpost.com, where they can get a deeper read on national news and politics and enjoy the Post's award-winning columnists and opinion writers. 

Industry Honors
Readers and industry experts alike have taken note. In recent months, Star Tribune has earned prestigious awards for its writing, reporting, and design:

American Society of News Editors - Photographer Jim Gehrz received the prestigious 2014 ASNE Award for Community Service Photojournalism for the "Life in the Boom" series documenting the historic oil boom of North Dakota. 

Society for Features Journalism - The Star Tribune Variety section was recognized as "Best Section," an award based on content, writing, "sense of place and reflection of community."

2014 Lowell Thomas Travel Journalism Competition - Star Tribune's Travel section recently won the Bronze Award. Reporter Bill McAuliffe earned a Gold Award for his feature, "Hitchhiking in a new age." And Curt Brown received an Honorable Mention in a field of more than 100 entrants for his story "In Uganda, faith endures."

Inland Press Association Print Quality Competition - The Star Tribune newspaper earned top honors for the quality of its printing.

"We're proud that the Star Tribune has been able to build and sustain meaningful momentum in service to our reader," said Mike Klingensmith, publisher and CEO of the Star Tribune Media Co. "Our team of journalists is producing a richer and deeper range of award-winning news, features and commentary that directly respond to the needs and preferences of Minnesotans. The continued support of our readers as we gain momentum is all the more gratifying."
 

 

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Award-Winning Print Quality

last updated November 7, 2014

Star Tribune won First Place in the color category of a recent nationwide print-quality competition. With print's strength in the Minnesota market, we're continually investing to ensure your message gets delivered with the best possible impact. This award affirms our commitment to production excellence. 

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New Star Tribune mobile website

last updated September 15, 2014

We've listened carefully to readers, creating a completely new Star Tribune mobile destination that combines more and deeper content, refreshed visuals and graphics, and an easier and more interesting experience. 

Our news and digital teams have rebuilt the site from the ground up to take full advantage of mobile technology and the preferences of smartphone users.

Readers can now use their mobile browser to access Star Tribune content previously available only through a desktop browser without downloading an app. Some of the new additions include: 

  • All of the content including our popular Home + Garden, Taste and Music
  • New, full-featured sections on Minnesota teams - including the Vikings, Twin, Wild, Timberwolves, Lynx, and Gophers
  • Access to archived content stretching back to 2008
  • Dozens of popular blogs from Star Tribune reporters and Minnesota personalities, covering beer, bicycling, music, and more
  • Photo galleries - previously unavailable on the mobile site
  • Reader comments on most stories
  • Improved navigation

With the new launch we are able to incorporate more mobile browser ad inventory into digital campaigns. The addition of this inventory into the product will increase the performance of campaigns. Plus the new site will provide additional banner and sponsorship opportunities.

 

 

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Glen Taylor completes deal to acquire Star Tribune

last updated June 30, 2014

The Mankato businessman says the media company is an "important institution for all Minnesotans."

Full story >>

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Star Tribune receives two National Headliner Awards

last updated April 3, 2014

It was announced this week that Star Tribune won two National Headliner Awards. Please join us in congratulating the winners!

Josephine Marcotty won first place for environmental writing by an individual or team, for her beat reporting on the environment, including the North Woods project and four other stories. 

Jeff Meitrodt and Kim McGuire won first place in the category of education writing by an individual or team for "Costly Lessons," their series examining special education in Minnesota's public schools.

The National Headline Awards draws great work from the country's best newspapers to view a list of winners click here: 2014 National Headliner Awards Print Division

 

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