Pair your advertising with our special holiday editorial features to increase the relevance of your message and convert readrs into shoppers. Plan now for a season of great sales.
Strategically aligning with our holiday content through advertising adjacencies and sponsorships is the perfect way to boost your holiday business by inspiring readers with gift ideas, celebration options and solutions for impressive entertaining.
Reserve space now for these upcoming editorial features:
Holiday Preview: November 9 in Variety
Thanksgiving: November 20 in Taste
Holiday Books Coverage: November 30 in Variety
Christmas Cookies: December 4 in Taste
Ski Issue: December 7 in Travel
Restaurant of the Year: December 18 in Taste
For readers, shoppers and advertisers alike, there's no place like Star Tribune for the holidays.
To plan your holiday advertising schedule, contact: Mike Maslow, 612.673.4106
Recent Star Tribune research examined the media behaviors of Twin Cities consumers, outlined Black Friday buying trends and unveiled surprising shopper preferences.
A Holiday Consumer Behavior Study by Star Tribune queried the holiday shopping patterns of our readers along with shoppers in 30 other markets. Here's what we discovered.
What makes Star Tribune's audience great holiday shoppers?
1) They're an affluent, educated audience:
56% have a household income of >$75k compared to 38% nationally
2) Their flexibility and generosity fueled 2013 spending:
70% have no set budget for holiday spending
3)They're looking for ideas, inspirations and deals:
83% will use newspapers to make holiday shopping decisions
4) They do their shopping early:
36% are almost done by Thanksgiving, and 88% by December 15
5) They prefer a value-driving, in-store experience:
Discount retailers (80%) and department stores (78%) are their most popular places to shop, and they are less likely to shop online than shoppers in other markets
With money to spend and a desire to shop early, our readers are looking to advertisers for gift ideas, holiday offer and special promotions. Don't disappoint; make their holiday wishes come true and reap the benefits of this valuable, engaged audience.
Boost your holiday sales by reaching Star Tribune readers. Contact: Chris Bigley, 612.673.4544
Drive higher conversion rates and keep your brand top of mind with retargeting. Join us Wednesday, September 24, 2014 at 9am for our Retargeting 101 Seminar. We'll show you what's possible with this powerful marketing tactic, review how to implement a retargeting program, and explain why it's a must for today's marketers. Register now.
Target a lucrative audience of active adults, seniors and those planning for them with our quarterly lifestyle guide, The Good Life.
Rich with editorial content, this quarterly publication covers work, financial matters, housing, health and wellness, travel and leisure, family matters and more to help baby boomers, and family members assisting them, smoothly navigate important life transitions. It's a great fit for clients in financial services, luxury auto, high-end clothing, and travel.
More than 220,000 copies of this 4-color tab printed on premium stock will be distributed in the Wednesday, October 22 Star Tribune. An additional 15,000 will be available on high-traffic metro racks. A digital version, with ongoing updates, is also available at StarTribune.com. Our strong, multi-platform distribution provides extensive access to this large demographic backed by plenty of spending power.
With advertising packages that include print, digital and a highly targeted Advantage email sent to 50,000 of your most desirable prospects, The Good Life, makes good sense for advertisers seeking a bigger share of the baby boomer market.
Include The Good Life in your advertising plan. Contact: Steve Engelhart, 612.673.4950