last updated October 29, 2013
How can a cultural institution increase its visibility among a diverse audience including students, educators, administrators and parents? You become part of weekly classroom activities. Star Tribune recently partnered with the Minnesota Historical Society to do exactly that.
Star Tribune's long-running Newspaper in Education (NIE) Program provided MHS a conduit for highlighting content from "Northern Lights," the premier Minnesota history textbook for middle schools. Beginning October 23 and running through November 13, the four-week series provides curriculum, produced by the MN Historical Society, to students across the metro. More than 3,000 newspapers are delivered each week to more than 100 participating classrooms, in addition to usual daily circulation. During the four weeks teacher incorporate the curriculum into their lesson plans, providing students with new means to learn about the topic, presented, and to talk about how the news of the day intersects with the history lesson.
Star Tribune provided MHS a unique opportunity to show how its brand is meaningful for the target audiences and how the institution is vital to the education community in Minnesota. How can we help showcase your brand to your key audiences? Contact your account executive now to get the conversation started.