Polaris Industries became a self-proclaimed "bad ass" with the official launch of its new Indian Chieftain Dark Horse motorcycle that features minimal chrome, built-in "baggers" and a matte black finish.
The new product, which will set consumers back a cool $21,999, is the latest of several new motorcycles models introduced recently by the Medina-based manufacturer of all terrain vehicles, electric cars, snowmobiles, accessories and motorcycles.
Of late, it is the motorcycle line that continues to grow for Polaris. Its other lines have suffered setbacks, including the recent massive recall of 160,000 four-wheel "side by sides" and some snowmobiles.
Sales of its off road four wheelers fell 12 percent during the first quarter.
In contrast, motorcycle sales surged 18 percent during the quarter. Motorcycle sales shot up 67 percent last year to $698 million and now represent about 15 of company sales.
In March, Polaris introduced the new the 2016 Indian Springfield and the 2017 Victory Octane motorcycles. Now Polaris is again beefing up that menu with the Dark Horse motorcycle and a matching line of matte black accessories.