Per a press release from the Wolves:
The Timberwolves will celebrate All-Star Kevin Love’s historic month of March and growing MVP candidacy by distributing 15,000 “KLOVE MVP” placards to fans in attendance as the Wolves take on the Boston Celtics. Tonight’s endorsement will be the first in a series of Wolves promotions highlighting Love’s MVP candidacy.
The timing is nice, given that the only Wolves MVP in history -- Kevin Garnett -- is here with the Celtics. Here, also, is an image of the placard: