C'mon. It always snows in April. We think it shouldn't, but it does. It'll be gone soon. We need the moisture. It's good for the crops. Also, kill me now.

SUGAR PSYCH There's a reason cereal boxes look like they do, and are placed where they're placed:

Because they make eye contact with kids, tots want them. However: kids have no money, and can't buy them. They can only ask, and learn the meaning of "no." As in "No matter how much you beg. No."

Article title: "How cereal boxes are designed to hypnotize you." By "you" they mean someone else, and by "hypnotize" they mean "make a commercial pitch to which you may, or may not, respond." Otherwise it's utterly accurate. This article concludes:

Thanks; that first one wouldn't have occurred to anyone. Makes sense now when you think about it, though. The articles seem to suggest there's something nefarious about all this, but imagine what they'd right if all the mascots were looking away from you into the distance with neutral expressions. WHAT EXISTENTIAL DREAD IS LUCKY THE LEPRECHAUN SEEING THAT WE CANNOT? and that sort of thing.

SCIENCE! Nothing to fear except fear itself, and the explosion of the sun: Here are 150 things top scientists are worried about.

So a really smart guy is concerned that the F word may not appear on billboards. Okay. I worry about the sentient life under the ocean discovered under Endeladus. Unless it's really cute. If it's cute then people will demand we send humans with cameras because totes adorbs. to use words Gawker has now banned.

PASS GO Update on the call for new Monopoly rules: here are the top five.

That's four.

You have to read elsewhere in the piece to discover the fifth: you can't collect rent while you're in jail. You know,

Amusing comment on the Strib site:

+1

VotD Do you think this is real?

Daily Dot says: "It's so perfect, it makes me suspect that what happens here is not purely an accident. Actually, it's almost definitely a fake." Well. The title might be the clue; an ad popped for ADT Security Systems while I was watching, but that could be SEO Google-fu. As for the account: New channel made yesterday; one video; no avatar.

Give it a week and we'll find it's "viral marketing" by a security firm.