Top-selling varieties
The Cheerios family has two of the top-selling branded cold cereals. Here are the top-selling cereals in the Cheerios family for the 52-week period ended Feb. 11, 2012 (total dollar sales).
1. Honey Nut Cheerios, $336,919,503
2. Cheerios, $261,017,361
3. Multi Grain Cheerios, $112,362,248
4. Cinnamon Burst Cheerios, $24,473,864
5. Chocolate Cheerios, $21,389,270
6. Apple Cinnamon Cheerios, $19,063,231
7. Banana Nut Cheerios, $14,963,027
8. Frosted Cheerios, $13,574,052
9. Fruity Cheerios, $8,560,570
Source: General Mills, Nielsen data
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