We live in a culture of short attention spans. Even shopping is not immune.

That's what Ini Iyamba is counting on with his new concept, Capsule. After closing Ivy and Ivy Men's + Design a year ago, Iyamba is launching a series of limited-edition collections by local accessories and home designers that will be available for a limited number of days: 30, to be exact. The first short-term sale opens Friday at the June boutique (www.juneresale.com) in Minneapolis.

The concept of capsule collections was popularized by mass retailers such as Target and H&M, which offer limited one-time lines with brand-name labels such as Lanvin, Rodarte and Proenza Schouler. (See below for more information on Target's latest.)

Iyamba's Capsule capitalizes on the urgency, but adds uniqueness (most items are one- or two-of-a-kind) and the local angle. "Putting this together has been really exciting for me. I know the local artisans and how good they are," said Iyamba.

He's gathered necklaces by SBG Designs and Stephanie Lake Design, kilim rug handbags by Heidi Comfort, pillows emblazoned with messages and symbols by maverickjune, pillows with Union Jack ribbons by Julie Louris and beauty products from Heaven Scents Soaps. To round out the sale, Iyamba will include Ini's Oils, which were sold at Ivy, plus a selection of fashionable book titles such as photographer Mary McCartney's "From Where I Stand."

Items range from $6 to $110, reflecting a major price break for most of the accessories designers, whose usual lines are $300 and up. "A lot of these designers have higher-end collections, so it's about approaching them to create a special collection that stays true to the integrity of the brands and designers," said Iyamba.

Star Tribune
Cross-body bag by Heidi Comfort for Capsule, Ini Iyamba's new concept for limited edition local designs for under $110.

After the merchandise at June is gone (30 days or until it's sold out), Iyamba plans to do another Capsule with accessories and apothecary items on a more regular basis in the fall. He may also open another local boutique. "It's an opportunity to get back into retail, because I love what I do," he said. "It's instinctual."

CAPSULE

What: A store-within-a-store that includes limited-edition items by Stephanie Lake Design, SBG Designs, Heidi Comfort, Julie Louris, maverickjune, Heaven Scent Soaps and Ini's Oils.

Opening reception: 6 to 9 p.m. Fri.

Collection available: Through May or until sold out.

Where: June, 3406 Lyndale Av. S., Mpls., 612-354-3970.

Targeting Calypso coolLife's a beach at Target. The mass retailer has joined forces with Calypso St. Barth, a line known for colorful, casual, easy-to-wear elegant resortwear. Similar in scope to spring 2010's Liberty of London line, the collection includes clothing and accessories for women and girls, along with home décor items such as pillows, dishes and candles. Prices range from $2 to $80. Items will be available Sunday through June 11 at all Target stores and at Target.com. Select merchandise, including dresses in petite and plus sizes, will be online through Aug. 15.

Sara Glassman • 612-673-7177 • sglassman@startribune.com

PICK OF THE WEEK

Shhh. $17, available at www.3waybeauty.com and at StyledLife, Galleria, Edina, 952-928-8888

Becky Sturm, of the online beauty store StormSister Spatique, wants to simplify your beauty regimen -- and your life. The 26-year industry veteran has created shhh., a bar that works as natural shampoo, shower and shave soap. It gets its invigorating scent from a blend of essential oils (lemon, orange, lemongrass, lavender, cedar, benzoin, cinnamon and tea tree). The combination has proved so alluring that Sturm plans to release the oil blend under the name 8, which refers to its number of ingredients.

THURSDAY

Robert Marc trunk shows at InVision: Check out the latest glasses from the New York-based designer.

11 a.m. to 6 p.m. Thu., 11300 Wayzata Blvd, Minnetonka; 11 a.m. to 6 p.m. Fri., 867 Grand Av., St. Paul; noon to 5 p.m. Sat., Galleria, Edina.

Monique Lhuillier bridal collection trunk show: Shop the spring 2012 gowns by the designer who made Reese Witherspoon's wedding gown.

Through Sat., 3928 W. 50th St., Mpls., 612-929-0747, by appointment only, www.moniquelhuillier.com.

Priscilla of Boston sample sale: For one day only, get up to 75 percent off original prices on bridal gowns (mostly size 8), special-occasion dresses and accessories. No appointment necessary.

8 a.m. to 8 p.m., 3926 W. 50th St., Edina, 952-922-2106.

Autumn Cashmere trunk show: Shop the fall 2011 collection and receive a 10 percent discount on advance orders.

Through Sun., Epitome, Galleria, 952-920-2978.