JUUT SALONSPA

Business: Provides premium salon and spa services including hair styling, coloring, waxing and makeup, massages, facials and body treatments

Founded: Operating as Juut Salonspas since 1999; independently owned and operated since 1991; previously part of the Aveda Corp. and known as Horst Salons

Headquarters: Minneapolis

Website: www.juut.com

Employees: 400

Executives: David Wagner, owner; Charlie Wagner, owner; Pam Langseth, president

2008 revenue: $28 million

Strategy: Increase promotions to draw more new clients to salons, promote express services to budget-minded customers