

I had initially wanted to write a blog on Gopher basketball season ticket sales, however, after seeing the turnout for the Gopher football game against Purdue last weekend, I figured I needed to address the lagging sales for both programs. Some of you may read my previous article on the lack of student tickets sold (www.startribune.com/local/yourvoices/166589686.html), and ideas on how to rectify that situation. Students are incredibly important to a college game, and they are the ones that create the atmosphere, and give you a home field/court advantage. However, it's no secret that public season ticket holders are the ones that pay the bills, making it imperative to sell those tickets.
For those of you who say winning will cure everything, you are right – it will. Jerry Kill said that at his press conference on Tuesday, and he is correct. However, we've had some down years in both football and basketball, and the truth is, you can't always rely on winning because you won't always win (unless your name is Tom Izzo and this is Michigan State basketball). So you need to implement other ideas to sustain and grow your fan base.
In football, we're actually having a decent year, we're 5-3, one game away from being bowl game eligible, and just got our first Big 10 win against Purdue on Saturday. After the past few years, this is a pleasant change. However, if you were at the Purdue game on Saturday, you would have noticed that the glaringly low attendance. TCF Bank sold the fewest tickets in its short history, selling only 41,062. For those of you who are more visual, the stadium looked like this at kickoff:

And this during the last few minutes of the 4th quarter:

As you can see in the graph below, there has also been a decline in the number of basketball season tickets sold over the past several years. The public season tickets are in gold, student season tickets are in maroon, and their coordinating number totals are also color coded. Despite the excitement surrounding Tubby Smith’s initial years at Minnesota, the graph shows the grim reality of ticket sales during his tenure. While I fully expect more student season tickets to be sold (as students are lot more last minute), I don't see the public ticket numbers going up drastically, meaning the ticket office will have to rely on specials and various promotions to fill Williams Arena this coming season.
2007: 9343 Public & 1295 Student
2008: 8926 Public & 2105 Student
2009: 9,147 Public & 2,011 Student
2010: 8,931 Public & 1,456 Student
2011: 8,382 Public & 1,285 Student
2012: 7,411 Public & 810 Student (as of 10/29/12), anticipating more will be sold for the year)
So, what incentive to be a season ticket holder? Obviously supporting your school, getting the seats you want, and sitting by the same group each game. However, if you don't care about those things and just want to attend the game, you would take advantage of specials the U of MN is putting out there. I do not have priority seating for football, I do order a chair back, and my season tickets were a total of $340.00 ($275 for the ticket, $45 for seat cushion, $20 for handling), instead of $50 had I purchased all the games individually through the specials the U offered:
New Hampshire - Groupon for $10
Western Michigan - All alums, and anyone with the link 2 free tickets
Syracuse - $10 special
Northwestern (Homecoming) - $20 tickets to start, went down to $10
Purdue - $10 tickets
Michigan - $10 special for tickets posted on the Gopher Sports Facebook
The ticket office also offered a number of specials last year for basketball as well. Many disagree with me, and like the short term solution of offering a discounted or free ticket, but I would rather think long term and focus marketing efforts on season ticket holders. A long term solution would result in more overall revenue, and less work for the ticket and marketing offices as they struggle to fill the stadium and arena week to week.
Public basketball ticket sales have dropped 20.68% and student season ticket sales are down 37.45% since 2007. This past year was the most significant drop partially due to the fact that the Gophers finished 9th in the Big 10 conference, and decided to go ahead with Gopher Points and reseated Williams Arena resulting in new seat fees for many season ticketholders. Rolling out Gopher Points this past summer was poorly timed, and should have been postponed until there was some demand for basketball tickets, and the team was doing well.
When you even take a look at the first exhibition game against Minnesota State - Mankato, the attendance was 8,907 Last year's lowest attended exhibition game was against Augustana (S.D.) had an announced attendance of 10,644. That's over a 1700 person difference from one year to the next. That’s 1700 fewer tickets sold, but also 1700 fewer people buying concessions, merchandise, game programs, parking spots, as well as 1700 fewer people adding to the game day atmosphere in Williams Arena.
Looking at the raw numbers of the ticket sales over the last few years, it’s clear there is a problem. The more difficult part is coming up with some solutions. Here are a few of mine; some are from posters on GopherHole.com, others are from friends, and many are my own.
Appreciate your current season ticket holders. It's much easier to retain a customer, than find a new one (that’s an entirely different blog). Unfortunately, the U is not able to keep loyal fans happy. How are some ways you can do this:
These are some simple ideas. Is giving someone a media guide going to get them to renew their season tickets? No. But if you can a number of small, and inexpensive thing to make people feel appreciated as season ticket holders, and receive some benefits, they will be a lot less likely to drop them. Bottom line is, stop focusing on giving away or running inexpensive specials to sell one or two games, that's a short term fix. Focus on your season ticket holder, and the thousands you've lost over the past few years is a great place to start.
Nadine Babu
Twitter: @NadineBabu www.twitter.com/nadinebabu
Nadine Babu is the CEO and Social Media Strategist at Babu Social Networks and completed her undergraduate degree and MBA at the Carlson School of Management. She manages and writes for GopherHole.com
For all of you that don't have the pleasure of being able to go to TCF Bank, and enjoy a nice cold one while watching the Gopher beat New Hampshire 44-7, I thought I'd share my experience with you. My seatmate Galen and I left after the 1st quarter to check out the beer/wine lines, see how smoothly the process went, and took some picture to share.
This is what the line looked like:
It took us under 10 minutes to get our drinks and finish the transaction. Quite honestly, I was pleasantly surprised how smoothly the process was on the 1st game they offered beer, and thought the drinks were priced very competitively for a stadium or ballpark; it's not higher than anything I'd seen in other venues.
Here are a few issues we noticed. We ordered 3 drinks together. You are allowed 2 drinks per person, and since we were both there, thought it wouldn't be an issue. However, the concession stand woman said she'd have to do 2 different transactions because she could only do 2 per transaction. That seemed like not a huge time saver. I could see if one of us had asked for over our 2 drink allotment, but that didn't seem right.
On top of that, they had run out of change by the beginning of the 2nd quarter. There was no change, at all. That really surprised me, as it wasn't even that late into the game. The only other complaint was the lack of televisions outside by the beer tents. We went to the non-plaza section by Gate A, and there were no tv’s out there. If they did have them, I don’t think the fans would mind lines as long as they could see the games.
These are nitpicky things, and things that I’m sure will be worked out by the next game.
I'd say the 1st day of beer sales at TCF Bank was a success. The University of Minnesota reported that they received $111,119. Exact numbers are currently not available because premium/suite alcoholic beverages can differ in price, and sales numbers will need to be audited over the coming weeks to ensure accuracy (per the U of MN). Approximately 15,327 servings of beer and wine were sold at the stadium, including an estimated 11,118 servings in the general seating area and 2,209 in premium/suite areas.
For those of you wondering if beer sales caused any issues at TCF Bank, you will be happy to know that there were zero arrests, they haven’t ever had that. There were only 2 people kicked out of the stadium, and it was reported that they had the least amount of issues the U has had since the stadium opened.
I think if they can make the transactions quicker, get proper change, and let people buy as many as they have people for the transaction (to cut down on number of transactions), they will be able to grow that number by at least 20%. More money for the U and more beer for the fans is always a good thing!
Nadine Babu
Twitter: @NadineBabu www.twitter.com/nadinebabu
Nadine Babu is the CEO and Social Media Strategist at Babu Social Networks and completed her undergraduate degree and MBA at the Carlson School of Management. She manages and writes for GopherHole.com
I had the pleasure of watching the Gophers earn their first win of the season at UNLV this past weekend. It may not have been the prettiest game, but it was a win. Even with the Gophers making a number of mistakes (expected with a young team, particularly opening up on the road) they managed to pull out a win and have some momentum going into the season. I was extremely impressed by the number of Gopher fans that traveled to UNLV, I knew we had sold our ticket allotment, and expected about 5,000 fans. It looked like the Gophers filled almost 1/3 of Sam Boyd Stadium.
Having seen the passion and dedication of these fans on Thursday night gave me some hope for the upcoming Gopher season: if people are willing to travel 1600 miles to Las Vegas, then going to games in their own backyard at TCF Bank Stadium should be a breeze, right? Home field advantage is so crucial, even for non-conference games, and while it’s great to see so many adult/non-student fans show up at The Bank, the Gophers NEED to have a greater student presence to really give us that home field advantage and build momentum as we go into the Big Ten season. As it was reported a couple of weeks ago (http://www.startribune.com/sports/gophers/166352516.html) that the Gophers are having a tough time selling student tickets. In response to this, I offered some simple solutions to sell more student tickets (http://www.startribune.com/sports/gophers/166589686.html).
Part of why I think that students aren’t buying tickets is that there is no Game Day Experience specifically for them. Students want to have fun before the game, get pumped up to go to the game, and then show up to the game ready to cheer the Gophers on to victory. What they need is a good tailgate experience, and one company, GameDay Envy (https://www.facebook.com/GameDayEnvy), offered to be part of the solution to this! They are a a company that offers full service tailgating. They provide everything needed to throw a superstar tailgate event. Since there is currently no student tailgating, they offered to sponsor a student tailgate for this Saturday's game vs. New Hampshire. GameDay Envy has purchased 4 parking spots at the Ski-U-Mah lot (2301 6TH ST SE Minneapolis, MN 55455), to add to my group's 3 spots - so we should have a nice area to tailgate in.
So, what exactly is GameDay Envy providing?

Tailgating Trailer
· 47" Vizio HDTV with Dish Network
· Karaoke
· DVD Player
· Nintendo Wii
· Stereo with iPod Dock
· Grill with Propane
· Private Restroom
Games
· Ladder Ball
· Pole-ish Horseshoes
· Bean Bag Toss
· Giant Jenga
· Washers
Tailgating Accessories
· Tailgate Passes in the Ski-U-Mah Lot at TCF Bank Stadium
· Plates, Cups, Napkins, Utensils, etc.
· Tables, Chairs, Bar & Bar Stools
· Canopy Tents
· Honda Generators

This is the Cadillac of tailgates, and all students have to do is bring food (if they want to cookout, as grills will be provided) and drinks. My tailgate crew is very excited to have the students join us this weekend as well! It's a small gesture to try to give the students a place to congregate before the game, and realize how fun the ENTIRE game day experience can be. If students, especially new students, can experience a great home opener, my thought is that more of them would be inclined to purchase student tickets after seeing how much fun they can have both at the game and in the tailgate lots.
Please pass along the word, and invite any students you know via the Facebook invite, the lot opens up at 7am, so come early, space will be limited: https://www.facebook.com/events/450212915001946/?context=create
GO GOPHERS!!!!!!
Nadine Babu
Twitter: @NadineBabu www.twitter.com/nadinebabu
Nadine Babu is the CEO and Social Media Strategist at Babu Social Networks and completed her undergraduate degree and MBA at the Carlson School of Management. She manages and writes for GopherHole.com
“Build it and they will come” is how the University of Minnesota approached the building of TCF Bank stadium, clearly, the fans and students expect more…and it’s not just about winning more games, it’s about creating a lasting game day experience that fosters school pride, passion for the Gophers, and the creation of lifelong memories. So far after 3 years, our beautiful TCF Bank Stadium has done little of that.
It reported in the Star Tribune by Mike Kaszuba that The University of Minnesota has only sold 2000 of the 10,000 Gopher student football tickets http://www.startribune.com/sports/gophers/166352516.html . This quickly became a national story having stories from CBS Sports to The Big Lead, to many other media outlets. This is not the kind of press that the Gophers want to be known for going into their fourth season at TCF Bank.
There was a lot of criticism brought to this story, since there could be a number of tickets purchased in the next few weeks, before the Sept. 8th home opener against New Hampshire. Jason LaFrenz, the Gophers assistant athletic director, said "Other than that first year in TCF Bank Stadium, we've traditionally sold the majority of our students tickets in the 10 days before the first home game," he said. "That's when we sell all of our tickets.” He also said that still hopes to sell 8,000 student season tickets this year. The last time we came close to that was in 2010, so I found this from the Minnesota Daily: www.mndaily.com/2010/07/28/student-ticket-sales-slump-half-unsold which states that as of July 28th, 2010, 5500 tickets were sold out of the 10,000. They ended up selling 7800 that year. It's about 3 weeks later in the year, and we're at 2000. If we follow in that same pattern, it looks like we'll end up selling about 1400 more tickets, for a total of 3400.
When you look at the decreasing ticket sales it went from:
2009: 10,000
2010: 7,800
2011: 6,000
2012: Currently 2000 with 3 weeks to go
This is what the student section with 6000 tickets sold looked like last year at the beginning of the Iowa game:

And this is what it looked like during the 2nd quarter of the Illinois game, the last game of the season (both games were Gopher victories):

This is really unacceptable, any way you look at it. So you ask why? This is an absolutely beautiful new on campus stadium, that many of dreamed about, and others lobbied for for years. There are many reasons for the decline in Gopher Football Student ticket sales:
· We lose, a lot. Trust me, I've heard the argument time and time again, that winning will cure all. And I believe it will, however, you can't run a college athletic program relying on that. There will always be down years, and to counteract those, you have to develop the experience, and make people love going to the games regardless. This one is in the hands of Jerry Kill, and I do believe it will come, but in the meantime, administration can focus on things in their control off the field.
· Cost. Currently, students tickets are $84 for the season, with a $7 handling fee, so a total of $91. That's not out of line, but it is a bit of a sacrifice for students to pony up that much money.
· Lack of tailgating options. I don't have a lot of good things to say about the Dome, but the tailgating options were plentiful compared to campus, and affordable. We tailgate at the Ski-U-Mah lot, and it's $1000 to tailgate there for the season, the spots across the street in the stadium lot are $2500. If $91 for tickets are too much, this is so far out of the realm of pricing for students, they could never imagine getting a spot. The way pricing was set up in general was very short sighted. Instead of filling up these lots (I have heard they are sold out, but I know our lot is about 1/2 full, and has not been full since the Air Force game) they wanted the quick big price tags, instead of creating an entire community of tailgating. It's really a class system, where they've alienated students and discouraged them from coming to campus until game time, because there's nowhere to go for them. So more often than not, they pre-game at their apartments, frat houses, dorms, etc. and end up having so much fun, the ones that even have tickets don’t attend.
· The overall game day experience. There is none. I know I have a blast at Gopher Football games, but it is simply because of the group I tailgate with that I love. We have a blast, we're typically the first ones in the lot six hours before game time, but we are usually amongst about 10 other fans for the first hour or two. This is not the culture that Jerry Kill wants, he has expressed many times that he wants this to be an all day party, that people get excited for, and the entire state of Minnesota can enjoy and participate in.
I don't think that anyone denies that this is clearly a problem, a school with over 50,000 students and more than 30,000 undergraduates should have no problem filling up a student section, or at least be pretty close. There's no point in focusing on blame at this point, what we should be focusing on is solutions. It's easy to recognize the issues, and pick apart everything done wrong in the past 3 years since TCF Bank opened, but it's a lot more difficult to come up with ways to rectify the situation. Here are some ideas that I've seen on GopherHole.com www.forums.gopherhole.com/boards/forumdisplay.php, spoke to about with friends, or came up with on my own:
· Lower ticket prices. It's a short time hit to get more people interested and have less of a financial burden on them. 2000 tickets at $91 is $182,000. 8000 tickets at $40 is $320,000. Not only would it create more revenue, but you would have a home field advantage, and a great college football experience with so many students there. This doesn't mean the tickets need to stay $40 - it's simple supply and demand. If interest in Gopher football increases, ticket prices can too.
· Reduce pricing for early ticket sales. Make it worth it to buy early, then you're not scrambling with 3 weeks left before the season trying desperately to sell them (and getting a lot of bad press for it). Offer a $20 discount if they buy before August. As a college student, that's a pretty nice incentive.
· Giveaways. Everyone that purchases student tickets is offered into a raffle for a new iPhone, or an MOA gift card, or gift card at Sally's.
· Give Gopher Points credit for student ticket. They know when they graduate they will get Gopher Points for it. During my undergrad and grad school, I had student season tickets for so many years, and I got credit for none of them with Gopher points.
· Bundle tickets. The first year I was on the Barnyard board (The Men's Basketball student section) they had sold 300 season tickets. The next year, it grew to 1700, and one of the big reasons was bundling tickets. If they got just basketball tickets it was $99, if they got football and basketball it was $59 for basketball. Do this with basketball and hockey. This way, when one sport is stronger than the other, they can feed off each other. Another option is giving priority tickets to those who buy more than one sport, that's what Indiana did to sell over 12,000 football tickets, and they are no Ohio State or Michigan, they are struggling at football as much as we are.
· Have others sell your tickets for you. We also had a referral program for basketball. If a student can sell 10 tickets to their friends (even 5 at this point) let that student get their student ticket for free. You can roll this out to Resident Assistants, chairs or organizations, presidents of fraternity and sororities, etc.
· Young alumni tickets. Let recent grads buy student season tickets if they're available. Many 23 year olds can't afford to buy full prices public tickets. And I know as a recent grad, I didn't want to sit the whole game and get yelled at for standing and cheering, let them buy these, and one step further, contact all recent alums under two years out and offer this...NOW.
· Guest Pass. You can no longer buy a guest pass for someone at the same price as a student ticket. At this point, loosen those rules up. I don't care if someone is bringing their friend, Dad or cousin, it's a body in the seat. This is another thing they can change if they sell out, but as for now, let any student buy two tickets for the $91 price point.
· Give away free food. Last year, Jerry and Rebecca Kill bought the entire student section lunch. Why not do this for 7 games. To get students in there early (since they aren't coming for kickoff) offer free food 30 minutes before kickoff. It would at least incentivize some students to get there early. Dan Monson did this for an entire season, he actually funded it and it was called "Monson's Meal." He wanted that energy from the students from tipoff, not halfway into the 1st half. It worked. It's amazing what a motivator free food is for college students.
· Cheap tailgating options. The U has a ton of contract lots, why on earth can one or more of these not be given to students? Have them pay $5 or $10 a car, which is more than what they're getting not letting anyone park there. If they absolutely cannot find a lot or two, just set up big tents for the students. Have flip cup tables, beer pong, beer sales (that would actually raise money for the U). If they did tents like this, it would obviously have to be monitored for students 21 and older, but that's a still a better portion of students coming to games than right now.
· Look at what other schools are doing. Copy them. Follow their lead, go to games at Ole Miss, South Carolina, and other schools that have incredible game days. No need to re-invent the wheel.
· Utilizing marketing. If the U isn't sure what to do, then enlist the help of some MBA students, and have them do case studies and offer ideas. I'm sorry, but having Norwood Teague drive around in a golf cart, and sending a video of MarQueis Gray to students is not a marketing plan. There has to be a strategy behind it, it needs to be interactive, and it needs to appeal to students. These would be great components into a marketing plan, but there is so much more to be done. And I hate to say it, but you have to spend money to make money. I know the U isn't huge on spending money and advertising, but they need to.
Quite honestly, I could blog for about 100 more pages on this, and I'm not expert, just someone with a marketing and social media background that loves the Gophers. Norwood Teague has an opportunity to shape this campus forever. It's not going to be an easy task to un-do what's been done the past 3 years, but with his vision, fundraising abilities, and track record, I hope he really does shake things up. As dedicated Gopher fans, we deserve better.
Nadine Babu
Twitter: @NadineBabu www.twitter.com/nadinebabu
Nadine Babu is the CEO and Social Media Strategist at Babu Social Networks and completed her undergraduate degree and MBA at the Carlson School of Management. She manages and writes for GopherHole.com
Update: Just in case you missed this. This was former Gopher, and current Minnesota Twin's reaction to this blog after he read it:
Anyone that saw the Gophers' loss to Dayton tonight probably has their stomach in knots after seeing Trevor Mbawke go down with a right knee injury. When I first saw that he was the player on the ground holding his knee, I was just hoping he was banged up a little and would be able to get up in walk it off. As I continued to watch, I knew that was not going to be the case. Mbakwe was helped off the court and could not put any weight on his leg. He began trying to, but you could just see the pain in his face. When you look at the tears, you had to wonder, is he crying because he's in pain, or because he knows this is a season ending injury? Trevor returned to the bench with crutches, and had just buried his face in a towel, so everyone could not see his sadness. Being the consummate teammate, as always, I actually saw him applauding his teammates while being covered in the towel. He only remained on the bench for a short time, and when he left, he crutched over to his teammates to give the high fives and encouraging words. The Gophers did not just lose their best player, and one of the best players in the Big 10, but they lost their leader and the heart of the team. Even off the court, he's tweeted:
"Lord please get me through this"
"Thanks everyone for your prayers. I really appreciate it the support. Tough times don't last but tough ppl do."
"Minor setback for a MAJOR comeback."
This is a guy that is still motivating the team and the fans.
Photo courtesy of the Associated Press/Reinhold Matay
If you had been on Twitter during this time, you would have guessed that Mbakwe just died, as everyone voiced their well wishes for him and a recovery. I don't think I've ever cared less about the outcome of a game, and more about a player that I did today. It reminded me of when JB Bickerstaff was injured for his senior year, after being injured his junior year as well. However, that doesn't even compare to today. When you look at Mbakwe, he is a man that has been through so many up's and downs in his Gopher and basketball career. He has already been through injury when he was at Marquette his freshman year (on his left kneed that time). He was forced to sit out an entire year when coming to Minnesota, who many think was very unfair, including myself. Now, he returned to the Gophers, passing up the chance of going pro last year, and he could have incurred a season ending injury. Through all this, he has not lost a step. After he sat out for a year, he came back bigger and stronger. He is the leader of the team, and is our most consistent player. He is also on track to graduate next month with his degree. On top of that, he's a dedicated father and boyfriend, who I'm sure, wanted to be able to support his family next year. That’s what makes these even tougher to stomach.
Now what? Well, we wait for the results of his MRI. We can all hope for the best, but expect the worse….that's what I've come accustomed to doing as a Gopher fan. So, what happens if Mbakwe is out for the season? The Mo Walker situation comes into play. How ready is he to come back? I know that sitting him for the season to heal was a good option a few hours ago, but now, if there's anyway we can play, we need him. After Colton Iverson transferred last year, I remember thinking that we were one injury away from being in big trouble, I just never knew how bad it could be if that injury was Mbakwe's.
During the past few years, we've had a lot of incidents that have wounded the Gopher basketball program, from the Jimmy Williams situation to Al Nolen's academic issues and injury, Mbakwe being benched for a season, Royce White, Devron Bostick, and Devoe Joseph's off the court issues, Devoe Joseph and others transferring, the list goes on and on. What this should not be is an excuse. Whether it's self inflicted or not, Gopher fans can't catch a break. Losing your best player should not take you out of the NCAA hunt, nor should it be an excuse. Ask Matt Painter if losing Robbie Hummel two seasons in a row ruined his NCAA chances.
One of our posters on GopherHole had an excellent post regarding Tubby, and if he's got the energy to deal with yet, another issue:
Ncgo4 posted:
"My question for this group is whether (or not) Tubby has the energy to overcome the loss of Mbakwe (we hope and pray it doesn't get to that). It is certain that if he's gone the season is gone as well. This would mean that four years after arriving, he's back at square one. Rather he's still at square one. He's yet to recruit a single game changing player (with the possible exception of R. White), heck he's not even been able to get the Athletic Dep't to build him the practice facility they promised."
Which is an excellent question to ask. It's not an insult to Tubby, but this is one of the most high stress jobs, and it takes a lot out of you. At best, from seeing this team in the non-conference, they looked like a mediocre Big 10 team. Without Trevor Mbakwe, Tubby will still need to find a way to win with a lot of young players. That will take a great deal of hard work, player development, and excellent in-game coaching.
With that being said, we have no idea what the outcome of Mbawke's MRI will be. He is in the hearts and prayers of all Gopher fans, and Minnesotans in general. Let's just hope this Gopher season isn't over before it's even really had a chance to start.
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