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Martha Johnson of Lakeville, a Cole’s regular for 15 years, said that she, her late mother, and her daughters have had positive experiences there.
“It’s a gem in the Twin Cities,” Johnson said. “They have a big-city vibe but small-town values and principles. The people are so warm and friendly and really great professionals.”
The firm’s “first impression teams” of front-desk employees answer customers’ calls, welcome them for appointments and give them a positive impression when they leave. The salon aims to offer individualized cut, color and other services in an upscale, creative environment.
“We want to be known not just as a friendly place but also as a place where people can get the cutting edge,” Cole said.
Johnson recalled the words of an older lady whose bill she paid one day, who told her, “ ‘I would spend my last $50 at this place, it makes me feel so good.’ “
“I would too,” Johnson said. That’s how I feel about it. … They’re happy to see you and they make you feel beautiful when you leave.”
Todd Nelson is a Twin Cities freelance writer.