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Continued: Goodwill expands in Twin Cities suburbs

  • Article by: SHANNON PRATHER , Star Tribune
  • Last update: April 2, 2013 - 11:30 PM

“Every city is unique. We have to look at the community. Yes, there have been some bumps in the road with some of our new stores,” Ritter said. “Once we are able to present what our new stores look like, the jobs and the affordable retail opportunities we offer, they embrace the opportunity.”


Shannon Prather • 612-673-4804


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    The average Goodwill shopper is a woman age 36 to 44 with a median household income of $52,000. Most shoppers fall into four basic categories, said Goodwill spokeswoman Lisa Ritter.

    Treasure hunter: She’s the true thrifter, in it for the thrill of the hunt. She’s flipping through the racks, looking for fabulous finds. “They will drive 20 miles to a thrift store,” Ritter said.

    Budget-conscious consumer: Working with a limited budget, she’s looking for affordable used alternatives for clothing, toys and household items. “In this economy, they find it’s important not to pay full price,” Ritter said.

    Go-green consumer: She often can afford full-priced new items but chooses to buy secondhand as an environmental and political statement.

    Drop-and-shop consumer: According to a recent marketing survey, one-third of people who donate to Goodwill also shop there. She cruises through the donation drive-through and decides to go in and look around while she’s there.

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