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Its saltwater pool is primarily used for swimming laps, while just up the road, the scene at the Flux building’s pool is sometimes reminiscent of the hard-partying reality television show Jersey Shore.
Greco markets one of its older buildings, Blue, as a more peaceful, Zen milieu where they serve merlot at special events. At Lime, new residents find a six-pack of Corona (with limes, of course) waiting when they move in, as part of efforts to market the building as refreshing and fun.
Social events at Lime include happy hours at Herkimer and Moto-I and breakfasts every Wednesday on the roof. In August, the building also opened a bar and coffee shop, Marche, in the lobby to foster a social atmosphere. The offerings include $8 quiches and $10 Marche Manhattan cocktails.
“I think generally our renters could afford to buy, but they’re typically not deciding whether to rent at one of our buildings … versus buying in a suburb like Eden Prairie or Plymouth,” said Brent Rogers, president of Greco.
“They want to come home, relax, have fun, meet people,” he said. “They don’t necessarily want to mow the lawn and clean out gutters.”
Slightly farther back from the Greenway on Dupont Avenue, the Buzza Lofts have brought new life to the area, along with the Walkway on Lagoon. Developer Stu Ackerberg is also planning to build office space that would look out onto the Greenway.
The wave of new residents has brought with them a lifestyle that is more young, corporate and fun-loving.
“We came here and I was like, ‘Oh my God, all the pretty young people live here!’ ” Crump said of her apartment building.
The new buildings have also coincided with a debate over how to transform the pothole-strewn road along the Greenway into an inviting pedestrian walkway that makes the most of its active new neighbors and extends the bustle further north from Lake Street.
“You’ve got all these wonderful projects, and all these people that live here, and now they’re trying to get to Lake Street to go shopping, go to Cub, all the great new restaurants and everything at Lynn-Lake … and they have to cross over this really ugly street called 29th,” said Jensen, with the Midtown Greenway Coalition.
The city will host its third public meeting in September soliciting suggestions. A plan would be presented to the City Council for approval in the fall, with funding expected in the next year’s budget. For now, though, developers are racing to lease up the rest of their units before the autumn chill.
Elan is continuing to make the Greenway a big selling point, and is joining with Jensen’s organization to host appetizers at a progressive dinner that takes participants to various stops along the trail.
“We’re trying to get out and participate as much as we can,” said assistant manager Matt Johnson. “The competition is definitely fierce.”
Maya Rao • 612-673-4210