On Minneapolis' west and east sides, change is the game

Target Field gave new energy to the North Loop, and history is being repeated at Downtown East.


The west end: Target Field has been the catalyst for the transformation of the once-stagnant North Loop neighborhood.

Before Target Field opened in 2010, Minneapolis’ North Loop neighborhood offered little beyond a jumble of industries, surface parking, freeway egress and a massive garbage burner.

Now downtown’s formerly dead western edge has blossomed into a lively, friendly mix of mass transit, bike and pedestrian passages, apartments, condos, offices, celebrated restaurants and a popular brewery. Another major piece dropped into place Saturday as light-rail trains from the Green and Blue lines started flowing into and out of the gleaming new Target Field Station.

And on July 15, Major League Baseball’s All-Star Game rolls into Target Field. As glamorous an event as that game is, it’s nearly been overshadowed by the successful quest to bring the 2018 Super Bowl to the $1 billion Minnesota Multipurpose Stadium on the eastern end of downtown.

The showcase games crown bookend revitalizations in downtown Minneapolis, which in the parlance of planners has taken on a “dumbbell” layout. At one end is the now-vibrant North Loop; at the other is a buzzing construction zone that will house the new ­stadium and the Downtown East development.

Of the two games, the Super Bowl is the glitzier. It’s also a certainty regardless of how many losses Vikings fans endure in the 2017-18 season. Target Field can’t host a World Series unless the Twins win their way into one.

But for now, the All-Star Game is the downtown event of the summer, and time to celebrate the harvest of years of public and private investment that brought historic renovations, public green space, mass transit and an enhanced communal vibe to the North Loop. Its July 14-16 events may offer a snapshot of how far the other end of downtown could come by 2018.

“We were the back door of downtown,” said Karen Rosar, a North Loop resident and neighborhood board member who moved in from Maple Grove about a decade ago with her husband when they became empty-nesters. “You can look at a map and there was just a drop-off from” the central business areas.

She’s been active in neighborhood design, and can recall the days when Target Field Station was “just a twinkle in our eye.” Now she praises the twinkling lights around the transit station, and loves being able to watch a Twins game on the giant screen in the station’s Great Lawn.

Rosar can tick off the highlights of the station’s sustainability aspects, from cisterns to reuse runoff to how garbage burner heat will be transferred to underground coils that will keep the station’s walkways free of ice all winter.

She described the space as beyond her wildest dreams. “I really have a hard time finding a negative,” she said.

Where the people are

Dan Kenney, executive director of the Minnesota Ballpark Authority, has been involved in Target Field since before its inception.

“For the project to be a success, we had to bridge the gap between the North Loop and downtown,” he said. “We focused our resources on creating a ballpark that is compact, urban, and connected.

“It’s gratifying to know the hard work of the Ballpark Project Team will be in the national spotlight during All Star Week,” he said.

And Target Field continues to attract neighbors.

Across the light-rail tracks from the field is the Ford Building, once the site of the car manufacturer’s assembly plant. United Properties, owned by the Pohlad family that also owns the Twins, renovated the building at 420 5th St. N. into office space. About 300 HGA architects, designers and engineers work in the building, as do employees of award-winning ad firm Olson.

Down the street, Fulton set up a brewery and taproom at 414 6th Av. N. The brewery’s patio tables look across a green lawn — for now — that United Properties has the rights to develop. New condo and apartment construction sites are to the north and west.

The neighborhood’s next major tenant breaks ground July 8 on the site of the Shapco printing building, which will come down after the All-Star Game. Rising on the site will be a seven-story headquarters for 900 employees of Be the Match, which manages the world’s largest bone marrow donor registry. It expects to move in by the end of next year.

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