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Continued: Twin Cities team heading to Atlanta to make pitch for 2018 Super Bowl

  • Article by: ROCHELLE OLSON , Star Tribune
  • Last update: May 19, 2014 - 10:19 AM

“The NFL feels this is the crown jewel of what they can give to a community for its support,” Mona said, adding that “the league is now one of the most savvy marketing entities in the world.”

For the 1992 game, part of Minneapolis’ pitch was the chocolate ducks that Carlson Nelson put in owners’ rooms. There will be no final flourishes this year.

The league restricts to $100 the gifts that bid cities give to owners. (The tablets on which the Minneapolis bid was submitted are expected to be donated to charity after the city has been chosen.)

It’s too late to attempt to sweeten the deal. League spokesman Brian McCarthy said the cities “may not enhance their bids beyond what was already submitted. They may not enhance their bids on site at the meeting.”

Mona said the wealthy proprietors would give the goody bags to underlings, adding, “The owners are probably not overwhelmed by Nut Goodies.”


Rochelle Olson • 612-673-1747


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