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Roering, the company founder, had pulled on a hunter’s jacket from his stash of retail merchandise to ward off the chill.
The more temperate weather brought families and anglers to the booth to peer into the newest ice-fishing vehicle on display — an $18,000 machine that can push through thick snow, glide across the ice and float onto open water if necessary.
Crowds were off considerably last week, Roering said, limiting the audience of potential customers. But Roering said interest had picked up in recent days, with a combination of better weather and rising consumer confidence in the economy.
“About 20 percent of what we sell each year is generated at the State Fair,” he said. “We’re feeling pretty solid.”
Jackie Crosby • 612-673-7335
Poll: Which of Rick Nelson’s must-try foods at the State Fair do you most want to try?