This blog covers everything except sports and gardening, unless we find a really good link about using dead professional bowlers for mulch. The author is a StarTribune columnist, has been passing off fiction and hyperbole as insight since 1997, has run his own website since the Jurassic era of AOL, and was online when today’s college sophomores were a year away from being born. So get off his lawn.

The Fish on the Facade

Posted by: James Lileks under Architecture, Photos Updated: March 10, 2014 - 12:22 PM

As this story reports, they’re starting to take the medallions off the front of the Strib World HQ. One comment on the story asks:

”If they don't care enough to preserve the building, why bother with the medallions and lettering?

Because . . .

. . . they’re art, that’s why. More:

”All work to remove, save and reinstall on a new building seems pointless to 99% of the people using, visiting or looking at the new building.”

Yeah, who cares.

SUCKERS Bitcoin dealer invents a game: send me bitcoins, and I will give you more bit coins later, after other people give me bitcoins. Those people were promised more bitcoins in the future, after other people were brought into the game. Sound familiar? Now the users are claiming the originator of the game stole all their money.

Punchline: the name of the game was actually called PonziCoin.

ADVERTISING Most British advertising headline of 2014: “Mr Kipling gets ready to drop 'exceedingly good cakes' slogan.”

SIGNAGE A collection of 1960s signs in Washington DC, taken by employees of a sign company, collected on this Flickr page:

The death of the big metal-and-neon signs was one of the saddest plagues to hit cities in the end of the last century. (via Coudal.)

FRIEND WANTED Where could a poor Hydropath Phrenologist go to find companionship in the 19th century? Slate looks at “The Exquisite Wistfulness of 19th-Century Vegetarian Personal Ads.”

TECH Oh great: a new disc standard!

Sony and Panasonic have announced the new Archival Disc format that will store between 300GB and 1TB per disc. The companies are bigging up the non-HDD form factor for its hardiness to temperature and humidity.

They will hold the 3D holographic 8K version of “Star Wars,” which we will all dutifully buy once more.

HEY YOU To the list of irritating YOU headlines, add this: “What You Think You Know About the Web is Wrong.” I will read it just to spare you the effort, because either you thought “no way, pal, I’ll show you that what I know about the web is completely accurate,” or “gosh, what strange misconceptions have mislead me all these years?” and clicked.

A decentralized, sprawling global network of addresses that point to sites which, in the aggregate, reflect the entirety of human civilization? That’s what I think. It’s a road - not a superhighway, but a two-lane intersecting and branching off to other two-laners, with innumerable towns along every road, with libraries and shops and homes. You never get to the end and every left or right turn takes you someplace different.

It is not a real road, so you’re not troubled by people who stand on the shoulder with a sign that says EVERYTHING YOU KNOW ABOUT HITCH-HIKERS IS WRONG AND HERE’S WHY.

Alright, here comes the wisdom.
If you’re an average reader, I’ve got your attention for 15 seconds, so here goes: We are getting a lot wrong about the web these days. We confuse what people have clicked on for what they’ve read. We mistake sharing for reading. We race towards new trends like native advertising without fixing what was wrong with the old ones and make the same mistakes all over again.

Well, none of that was what I thought about the Web. Let’s continue.

As the CEO of Chartbeat, my job is to work with the people who create content online (like Time.com) and provide them with real-time data to better understand their readers. I’ve come to think that many people have got how things work online quite mixed up.
I’ll summarize: the click-based advertising model is flawed. Get this:
Myth 1: We read what we’ve clicked.

He’s serious. There are people in the business of making money on the internet who believe that people read what they click on? Or are they just telling that to clients who are too awed by Internet Geniuses to apply their own experience to other visitors?

Off to watch them work on the medallions. Glad to know they're saving the letters, too - and really curious to know where they'll go. Maybe give them to the Historical Society? But call first. Don't want to back up the truck and say "we got a donation. Where do you want them?

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