“You're never going to get me to do anything Swedish people do,” Peggy Olson told her boyfriend on this week’s episode of “Mad Men.” What do Swedish people do? Or better yet: What do Americans think Swedish people do?”
In 1955, an afternoon paper in Sweden dispatched the Associated Press to ask Americans pretty much that very question. The Minneapolis Sunday Tribune put the story on the front page. Kudos to the anonymous copy editor who wrote this priceless headline.
Anita Ekberg, Smorgasbord, Nude Bathing
That, Says Survey, Is All Americans Know of Sweden
STOCKHOLM, SWEDEN – (AP) – The afternoon newspaper Expressen
said Saturday most Americans look on Sweden as “a small, peaceful, stable, beautiful country with smorgasbord, nude bathing and loose morals.”
The big Stockholm paper reached that conclusion from a United States-wide survey it sponsored. It had asked the Associated Press to send reporters in the streets of cities in the 48 states and ask the first 10 Americans they met this question:
“When you hear the name Sweden, who do you think about?”
Expressen said: “The 480 answers told quite a lot about what the Americans know about Sweden, our main characteristics:
Expressen made few comments on the poll. In a double-page spread, it mostly listed verbatim the quotations from Americans and let their readers reach their own conclusions.
Here are some of the quotes:
“I have read that men and women bathe nude over there. I would like to go to Sweden.” – Railroad employe, Florida.
||Norwegian figure skater Sonja Henie performed in Minnesota with the Ice Capades several times in the late 1930s. Here she shook hands with Gov. Elmer Benson. (Photo courtesy mnhs.org)
“I remember an English lady during the war who said the Swedes, not the southerners, are the world’s best lovers, and she said she new what she was talking about.” – TV technician, Pennsylvania.
“Sweden makes me think about sin. But I always think about sin.” – Publicity man, Indiana.
“Most Swedes I have met seemed rather thick-headed.” – Barber, Arizona.
“A noble and artistic people. Just look at Jussi Bjoerling
, who makes Mario Lanza
sound like an air raid siren.” – Policeman, California.
“Nice, well-to-do, red-cheeked, blong people. – Publisher, West Virginia.
“They’re a people we do not have to support with our taxes.” – Government employe, Kansas.
“Blond, blue-eyed girls.” – Retired air officer, Arkansas.
, the author. And tall, cool, blond people who have no morals.” – Office worker, Texas