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Continued: Contenders scrimmage in Super Bowl bid

  • Article by: ROCHELLE OLSON , Star Tribune
  • Last update: March 22, 2014 - 12:56 PM

Chocolate mallards

Part of shaping the bid is working with a theme and telling the story of this community. Carlson Nelson’s efforts in that arena for the 1992 bid remain legendary.

She came up with a plan to place solid chocolate mallards in the hotel rooms of each team owner to represent the flavor of the state’s bid — a great game, and wildlife. Unfortunately, many of the duck beaks broke off in transit to Minnesota. She repaired them with egg whites and the help of a hotel chef.

“We wanted to have them think of Minnesota as creative and fun,” she said. At subsequent sessions with the owners, Carlson Nelson became known as the “duck lady.”

This year’s bid doesn’t have a brand — catchphrase, motto or slogan — yet, but it’s already being worked on.

“If we lose, it will not be because we didn’t give it everything,” Davis said.


Rochelle Olson • 612-673-1747 Twitter: @rochelleolson

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