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Kopplin said the Minnesota foundation has also given out a limited number of tickets to Saturday’s football game that she said were donated by Upsher-Smith Laboratories, a Minnesota-based pharmaceutical. She said that “there’s just a heightened energy around the organization.”
She added that, since the headlines surrounding Kill’s recent seizures, there has been “a bit of an uptick” in “pure financial impact” to the foundation that was “certainly not hundreds of thousands of dollars,” and could be as little as $10,000. “[It’s] hard to measure,” Kopplin said.
Brett Boyum, board president for the foundation, is also not shy about the marketing opportunities that Kill’s high profile offers. Boyum, a vice president for marketing at Marvin Windows and Doors, was featured this week on Gopher Sports Update, an independently produced radio recap of the school’s on-the-field exploits.
Awareness of “epilepsy, seizures, through Jerry Kill, has probably never been more prevalent in the news,” Boyum said on the segment. “Most certainly there’s a [marketing] opportunity. Unfortunately, it comes at Coach Kill’s circumstances.”
Boyum said he has suffered from seizures, and so has his son, Travis. He said Kill invited Boyum and his family to a spring football practice, and Boyum said his family will be at Saturday’s game. “All five of us are going to be there, handing out [rally] towels,” he said.
Kevin Goodno, a lobbyist for the foundation, said the foundation’s partnership with the university “should have been a natural thing” because of the school’s medical expertise.
But, Goodno continued, “I have to say that the whole issue with Coach Kill is the catalyst to bringing everything together.”