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Continued: Tevlin: Beer, football, students: How can you lose?

  • Article by: JON TEVLIN , Star Tribune
  • Last update: May 18, 2013 - 9:49 PM

What’s your secret, I asked.

“My serious answer is that we make our own beer and control quality,” Norris said. And, I assume they made sure the beer was priced to cover costs, and then some.

I asked Norris if they’d ever lost money selling beer to football fans and students.

“Ah, no,” he said.

Next I stopped at Zipp’s Liquor, also near campus. A manger there assured me that making a profit selling beer and wine to students has gone pretty well for the past 54 years.

I know for a fact that some people might just stop into Zipp’s for a half-pint to sneak in to the stadium on game day, meaning the liquor store made more money on booze than the U did.

Outside the Carlson School of Management, I ran into Nicolas Styles, who as it happens is just finishing up his MBA in strategic management. I told him about the loss and the regent’s quote.

“Why wouldn’t you want to make money?” Styles asked. “Sounds like a bad plan and bad execution.”

I have a feeling there is a good job out there for this young man. • 612-673-1702

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