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What’s your secret, I asked.
“My serious answer is that we make our own beer and control quality,” Norris said. And, I assume they made sure the beer was priced to cover costs, and then some.
I asked Norris if they’d ever lost money selling beer to football fans and students.
“Ah, no,” he said.
Next I stopped at Zipp’s Liquor, also near campus. A manger there assured me that making a profit selling beer and wine to students has gone pretty well for the past 54 years.
I know for a fact that some people might just stop into Zipp’s for a half-pint to sneak in to the stadium on game day, meaning the liquor store made more money on booze than the U did.
Outside the Carlson School of Management, I ran into Nicolas Styles, who as it happens is just finishing up his MBA in strategic management. I told him about the loss and the regent’s quote.
“Why wouldn’t you want to make money?” Styles asked. “Sounds like a bad plan and bad execution.”
I have a feeling there is a good job out there for this young man.
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