Bus and train commuters will have another incentive to use Go-To Cards besides saving fuel and parking expenses. Metro Transit launched a loyalty program this week called Ride to Rewards that will allow customers to collect points for rider discounts and VISA gift cards. Here's the deal: HOW WOULD I JOIN?
Customers carrying Go-To Cards can join the program through a website. If you don't have a Go-To Card, you can order one online or get one at a Metro Transit store or a participating retailer.
HOW DO I EARN POINTS?
Two ways:
1) When you touch your Go-To Card to the reader when boarding a bus or train, you earn 0.5 points per originating trip.
2) When you use a credit card at participating retailers (about 20 locations now), you generally earn 1 point per dollar spent.
HOW DO I USE POINTS?
You can redeem points by:
1) Adding fare value to your Go-To Card
2) Receiving a VISA gift card. For example, 500 points earned can be redeemed for $11 in Go-To fare value or for a $10 VISA gift card. (You have to be 18 or older for this part.)
WHERE'D THIS COME FROM?
"To the best of our knowledge, this is the only points-based loyalty program in the public transit industry," said Bruce Howard, director of marketing at Metro Transit. "We have been working with a company, Transit Treasure, for several months to develop this program."
Since launching Monday, more than 450 people have joined Ride to Rewards. Members can earn points faster by inviting friends to join the program.
HOW DO I LEARN MORE?
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