Finding hidden treasures in Naples, Fla.

  • Article by: ELLEN CREAGER , Detroit Free Press
  • Updated: December 27, 2013 - 12:43 PM

In Naples, discovering the hidden treasures of snowbirds, from a botanical garden to shops.


Naples, Fla., stretches along 16 miles of sugar-sand beaches, where tourists mix with snowbirds and locals.

Photo: Ellen Creager • Detroit Free Press,

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This is where the golden parachute lands. And the private jets. And the snowbirds.

A breezy 85 degrees in early December, this elegant southwest Florida Gulf Coast city draped along 16 miles of sugar-sand beaches is relatively empty at the moment. Nobody is sitting outside at the caviar lounge on 5th Avenue South. A beach umbrella has elbow room. You can even find a parking place for your Porsche.

All that is about to change, of course.

Naples, a darling of winter, is ready for its annual close-up.

Just after New Year’s Day, Collier County’s population jumps by about a third, with thousands of snowbirds flocking to Naples and nearby Marco Island.

What’s new here? The Naples Zoo got honey badgers and may get an anteater. The botanical garden is getting new orchids. Residents still complain about too many private jets flying over the beaches. And an algae in the gulf, the red tide, has been lurking again offshore.

Other than that, well, Naples is pretty much cushy money, shopping, going out to eat and golf.

In other words, it’s absolutely nothing like real life.

With an average January temperature of 76, warmer than Miami, Naples reliably has some of the nation’s best wintering weather.

The town also has a refreshing European feel. Walk along the street and you can hear French, proper British English and German being spoken.

Naples this year made Forbes Magazine’s list of “top 25 places to retire rich,” which noted that 42 percent of its residents are age 65 and up.

For all its popularity, Naples is somewhat of an insider’s town. Yes, you can shop on the main avenues. But beyond that, a lot of restaurants, shops and beach access points are fairly hidden.

Locals know you can reach a stretch of beach called North Gulf Shore by taking back streets, but it’s unlikely a day visitor would find it. Locals also know about the romantic patio at Alexander’s, but the restaurant is hidden in what looks like a strip mall and doesn’t advertise. Many of the region’s touted 90-plus golf courses are private. Even the hotels are low-key. Beyond a basic series of Hampton Inn-type spots on Hwy. 41, the big hotels are the Waldorf Astoria and the Ritz Carlton, both tucked away far off the main drag.

Even Naples’ downtown attraction Tin City is a bit hidden. It is a warren of shops and restaurants in what used to be the fish-processing shacks at the harbor. Once you find it, it is nice. The other day I sat there at an outdoor restaurant eating sweet local pompano fish for lunch. Just then, a private jet flew low overhead in a blue sky. A tour boat glided past in the sapphire water. Pelicans preened on dock pilings fluffing their glossy feathers in the 84-degree sunshine.

It’s a rough life, but somebody has to live it.



• 5th Avenue S.: The main shopping street. Designer olive oils, antique jewelry, artwork, bronzes and patent-leather coats for little dogs. Dine on everything from caviar to cappuccino to calamari. (, 1-239-435-3742.)

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