And now it has an update: The tune is the same but most of the words have changed. The resulting jingle refers in a humorous way to new nutritional data on eggs, in the too-many-words-in-too-little-time rush employed by drug companies explaining all their side effects. (What could possibly be new about eggs? The USDA notes that they have 14 percent less cholesterol and 64 percent more vitamin D.)
In recognition of the longevity of the jingle, the egg board is holding a contest, looking for videos of real people singing the new jingle -- or their own version of it. For inspiration, the board has created its own video of egg farmers singing the tune (below). Grand prize is a package of tech items worth up to $4,000 (iPhone, iPad, sound system and more). Fourth prize is a year's supply of eggs.
Here are the basics of the contest:
* The video has to be at least 30 seconds long, but no more than 2 minutes.
* Lyrics and music can be edited or changed up.
* The contest ends Nov. 6, 2012.
* To enter the contest, go to its Facebook page at Incredible Edible Egg.
Need info on egg nutrition, cooking tips or recipes? Find them at www.IncredibleEgg.org.
The jingle was created in 1977 by the then newly established American Egg Board, which was trying to increase egg consumption, which had fallen since the 1940s.
It was a tough choice to make, to determine the best entry: a beautifully designed beer-cheese BLT soup by Jack Riebel of Butcher & the Boar, or a fragrant three-course meal of an heirloom tomato salad with charred-tomato vinaigrette, a trout and vegetable tagine, and a chilled melon soup for dessert from Sameh Wadi of Saffron. That was the decision the judges had to make Saturday during the Chef Challenge at the Minneapolis Farmers Market, an event held in multiple cities, sponsored by Country Financial and, here, the Minneapolis Farmers Market.
The chefs had 20 minutes to find their foods of choice at the market, and $50 to spend, followed with 30 minutes to prepare their dish. Jack and Sameh raced through the aisles of the very crowded market (or at least they tried to; it was tough to get customers to move out of the way), grabbing the tomatoes, cantaloupe, trout, bacon, bread and more to be used in the prep.
Jack, at right, relied on what he called "the three killer 'Bs' for his dish: beer, bacon and bread. Each chef was allowed to bring two ingredients to the event. Jack brought vinegar and beer; Sameh also turned to vinegar, as well as his own spice blend.
"This is more stressful than Iron Chef. It's Jack Riebel," said Sameh at the start of the competition. By 11 minutes from deadline, Jack noted, "Stress, stress, stress."
But neither seemed too stressed; they were calmly -- though hastily -- at work, focused on the end results.
I was one of the four judges, who included food blogger Stephanie Meyer and WCCO-TV weekend anchors Matt Brickman and Jamie Yuccas.
Take a look for yourself at the completed dishes. Jack cooked and plated a stunning soup in the very formal, elegant method of first presenting the soup ingredients without the broth, then at the table slowly pouring in the liquid. No matter how many times I've had soup presented this way, it makes me swoon. See the tomatoes, maple-glazed bacon and green onion? That's a slice of gouda atop the bacon and the mild beer-cheese broth also uses the cheese. It was a real stunner. Here's how the dish was initially served before the liquid was added, followed by a photo after the addition of the beer-cheese broth.
Sameh presented a three-course meal, starting with a salad of heirloom tomatoes with a charred-tomato vinaigrette. The fragrance was wonderful. The dressing was drizzled on the salad at the table. (Again, a swooning moment.)
Heirloom Tomato Salad With Tomato Vinaigrette
• 5 heirloom tomatoes, (3 sliced thinly, plus 2 whole for vinaigrette), divided
• 1 tbsp. sherry vinegar
• 3 tbsp. olive oil
• 1/4 jalapeno (no seeds)
• Salt and pepper to taste
• 1/2 pint (2 cups) raspberries
• A few fresh basil leaves
To make vinaigrette: Char 2 tomatoes over flame until mostly black. Do not rinse off the charred bits. In a blender, combine tomatoes with vinegar, olive oil, jalapeno, salt and pepper. Process until smooth. Pour over sliced tomatoes. Garnish with fresh basil leaves, raspberries, salt and pepper.
Second course from Sameh was a seafood tagine made with rainbow trout and vegetables (zucchini, patty-pan squash and corn in the mix), mixed with North African spices, a blend called ras el hanout. The dish was originally presented in a cobalt blue tagine, then dished up individually for the judges.
Trout Tagine with Ras El Hanout and Corn Broth
Note: Tagine is a type of dish found in the North African cuisines of Algeria, Morocco, and Tunisia, which is named after the special pot in which it is cooked. They are slow-cooked stews braised at low temperatures, resulting in tender meat with aromatic vegetables and sauce. If you don’t have a tagine pot, this recipe could also be prepared in a covered baking dish. This is one of the winning recipes in the Chef Challenge from Sameh Wadi of Saffron restaurant. The recipe calls for a Moroccan spice blend called ras el hanout, which varies considerably depending on who makes it. Wadi uses his own blend of 29 spices that he sells at Saffron and online at saffronMPLS.com/spicetrail.html. Other blends can be used and would be available at Middle Eastern stores, as well as at Kitchen Window (3001 Hennepin Av., Minneapolis, 612-824-4417). The blend typically includes cardamom, clove, cinnamon, ground chili peppers, coriander, cumin, nutmeg and turmeric. If not using Wadi’s spice mix, adjust the amount to your taste.
• 2 c. corn stock (see directions below)
• 3 ( 5-oz.) pieces rainbow trout or similar fish
• 2 tbsp. ras el hanout (a Moroccan spice blend, see Note), divided
• 4 tbsp. olive oil, divided
• 4 garlic cloves, sliced thin
• 1 large onion, sliced thin
• 3 c. fresh corn kernels
• 6 baby zucchini, halved
• 12 baby patty-pan squash, whole
• 1 c. yellow wax beans, blanched and cut into 1-in. pieces
• Salt to taste
• 1/4 c. fresh cilantro, chopped
• 1 tsp. fresh lemon juice
To make 2 cups corn stock: Simmer several corn cobs (from the fresh kernels you will use in this dish) with water, onions, garlic and salt for 30 to 45 minutes on medium. Strain and season with a pinch of salt.
To prepare fish: Marinate fish with a pinch of ras el hanout spice and a drizzle of olive oil for 15 minutes and reserve in the refridgerator.
Heat remaining oil in tagine or large pot. Add garlic, onion and corn; cook on low heat. Add zucchini, patty-pan squash and beans. Then season with salt and remaining ras el hanout spice. Add corn stock and reduce liquid by a quarter, with pot uncovered.
Season the fish with salt and place in the tagine with the fresh cilantro. Cook for 3 minutes on high with the cover on. Add the lemon juice and serve.
Third course from Sameh was a frothy muskmelon soup, that will definitely find a place on my summer menus.
• 1 muskmelon, peeled and cut in chunks
• 1/4 c. ice
• 1/4 c. water
• Juice from about 1 1/2 limes
• Honey, to taste
• 1/2 pint (2 c.) raspberries
• Freshly cracked black pepper
• Few sprigs of mint
Combine muskmelon, ice, water, lime juice and a bit of honey (amount will depend on how sweet the melon is) in blender. Purée on high; add more water for desired consistency, then taste (adjusting honey, if needed) and strain.
To serve, place soup in bowls and garnish with raspberries, a sprinkling of freshly cracked black pepper and mint leaves. Serve cold.
Can healthy food taste good?
Absolutely, judging by the results of the recent recipe competition among Minneapolis Public School employees, sponsored by HealthPartners yumPower program, which is working with MSP in a pilot effort to get students to eat more fruits and vegetables. Go carrots! Rah-rah broccoli!
The winning recipe and two finalists will appear on the lunch menu of MPS students next fall. First place went to Nicole Kuhse, above, a first- and second-grade teacher at Marcy Open School, for her Turkey Butternut Squash Chili, which is a favorite on her family's Thanksgiving table. Finalists were Nancy Alholm, who works in special education, for Wild Rice Chicken Salad and Cyndi Fraedrich, who works in community education, for Salmon With Avocado Mango Salsa, whose food will also appear on the school-lunch menu.
Get your kids ready for the recipes by preparing these dishes at home first.
TURKEY AND BUTTERNUT SQUASH CHILI
First place winner in competition among Minneapolis Public School employees. From Nicole Kuhse.
2 tbsp. olive oil
1 1/2 onion, chopped
3 garlic cloves, minced
1 lb. ground turkey breast
1 lb. butternut squash, peeled, seeded and cut into 1-inch dice
3/4 c. chicken broth
1 (4.5 oz.) can chopped green chiles
2 (14.5 oz.) cans petite diced tomatoes
1 (15 oz.) can kidney beans
1 (15.5 oz.) can white hominy, drained
1 (8 oz.) can tomato sauce
1 tbsp. chili powder, or more to taste
2 tbsp. cumin
2 tbsp. garlic salt
Heat olive oil in large pot over medium heat. Stir in onion and garlic; cook and stir for 3 minutes (be careful not to burn garlic). Add turkey and stir until crumbly and no longer pink.
Add squash, chicken broth, chiles, tomatoes, kidney beans, hominy and tomato sauce. Season with chili powder, cumin and garlic salt.
Bring to a simmer and cook 30 minutes, or until squash is soft.
WILD RICE CHICKEN SALAD
Serves 4 to 6.
Finalist recipe, from Nancy Alholm.
1 c. uncooked wild rice
1 tbsp. olive oil
Salt and pepper to taste
2 boneless, skinless chicken breasts
3/4 c. water
3/4 c. dried cranberries
3/4 c. dried apricots (diced same size as cranberries)
1 c. mandarin oranges (if canned, drain well)
2 to 2 1/2 c. red seedless grapes, cut in half
1/4 c. sliced almonds, toasted
1/3 c. light oil (canola or safflower)
2 tbsp. rice vinegar
2 tbsp. red wine vinegar
1 1/2 tbsp. sugar
3/4 tsp. salt
1/2 tsp. pepper
2 to 3 green onions, finely sliced, including some of the greens, to equal 1/4 c.
Cook wild rice according to package directions. Rinse with cool water and drain well. Place in a large bowl.
Meanwhile, heat olive oil to medium; lightly salt and pepper chicken. Cook at medium heat for 5 minutes. Turn chicken over, reduce heat, add 3/4 cups water, cover and continue cooking until internal temperature is 165 degrees (10 to 12 minutes).
Remove chicken and let cool. Cut into bite-sized pieces. Add chicken to wild rice. Taste for seasoning and adjust accordingly. Add cranberries, apricots, oranges and grapes, and mix well.
To make dressing, combine in a jar the oil, rice vinegar, red wine vinegar, sugar, 3/4 teaspoon salt, pepper and green onions. Shake thoroughly to dissolve sugar. Pour dressing over salad and stir until well coated. Refrigerate at least 1 hour. Before serving, sprinkle sliced almonds on top.
SALMON WITH AVOCADO MANGO SALSA
Finalist recipe, from Cyndi Fraedrich.
1 whole salmon, filleted into 2 boneless halves
Salt and pepper to taste
Juice of 1 fresh lemon
2 avocado, chopped
1 large mango, chopped
1/4 c. chopped red onions
1/4 c. chopped fresh cilantro
Juice from 1 lime
1 c. quinoa
1 1/2 c. water
Lemon and/or lime slices, for garnish
For grilled salmon: Sprinkle fish with salt and pepper, and drizzle with lemon juice. Grill skin-side down over indirect heat or broil until fish looks opaque and flakes easily with a fork, about 30 minutes on grill or 10 to 20 minutes under broiler.
For salsa: Mix mango, red onions and cilantro together, mashing avocado slightly. Squeeze in lime juice and toss.
For quinoa: Rinse quinoa in a mesh sieve under cold water, bring 1 1/2 cups water to boil. Add quinoa, stir, cover and simmer for 15 minutes. Fluff with fork.
Serve fish over a bed of quinoa, topped with salsa, with lemon and/or lime slices on the side for garnish.
Fire hit the Easy Bean Farm in Milan, Minn., on March 19. The farmers -- Malena Handeen and Mike Jacobs -- lost several outbuildings, including two greenhouses, and a tractor. The CSA farm has sold organic vegetable shares in the Twin Cities and southwest Minnesota since 1996.
A fundraiser to help them will be held on Sunday, April 22, from 3 to 8 p.m. at the Nomad World Pub, 501 Cedar Av. S., Minneapolis, 612-338-6424. Tickets are $10 ($30 per family) at the door.
Music will be from The Field of Medicine (Malena's band). Food is being provided by Chowgirls, Muddy Waters, GingerHop/Honey, Drew's Caramel Corn and Brian Crouch, with donations from Moonstone Farm, Thousand Hills Cattle Co. and Pabst.
Photos from the fire are posted on the Easy Bean Farm's Facebook page. Subscriptions to their CSA are still available. An account has been set up for donations at the Co-op Credit Union, 2407 Hwy. 7 East, PO Box 447, Montevideo, Minn. 56265.
Move over Andrew Zimmern. There’s another star in the neighborhood.
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